ECommerce Product Marketing Manager

Key Objectives Of Role

Support the E-Commerce Lead in executing strategic initiatives to grow online sales across Amazon, Epson’s webstore, Walmart, and Target.

Assist in the development and refinement of search engine optimization (SEO), paid media, and content strategies to improve visibility and conversion.

Collaborate on cross-functional planning to align e-commerce efforts with broader product marketing and business goals.

Help identify and implement opportunities for digital shelf optimization and enhance customer experience.

Contribute to the development of performance dashboards and reporting frameworks to monitor KPIs and inform decision-making (KPIs such as traffic, conversion rates, sales, and customer satisfaction).

Core Responsibilities

Works closely with other Product Managers, Marketing Communications, Sales, Logistics, Finance and other groups to manage the product throughout its lifecycle.

Track strategy performance during Test & Learn to grow and enhance digital customer engagements and sales conversion.

Partner with the E-Commerce Lead to overview day-to-day operations of e-commerce campaigns, promotions, and product launches.

Cook up with the internal teams (Product, Sales, Creative, Analytics) and external partners (agencies, platforms) to ensure timely execution of e-commerce initiatives.

Assist in managing content updates, catalog maintenance, and merchandising strategies across retailer platforms.

Support the creation and optimization of A+ content, brand stores, and advertising assets.

Analyze campaign performance and consumer behavior to provide actionable insights and recommendations using 3rd party data tool such Stackline.

Help prepare presentations, reports, and strategic documents for leadership and cross-functional stakeholders.

Stay current on e-commerce trends, platform updates, and competitive activity to inform strategy and execution.

Cross-functionally and communicate strategic and tactical marketing directions and plans to partners.

Measure and communicate effectiveness of marketing programs and campaigns to continually improve resource optimization and efficiency and accelerate sales.

Relationship Management

Build strong relationships with peers and Senior Managers to best meet company goals and objectives.

Manage and leverage relationships with marketing vendors, industry trade groups, analysts, and publications.

Experience

3-5 years of proven experience in e-commerce marketing.

Expertise (at least 3) years of recent experience) working in Amazon Vendor Central.

Management of large, complex catalogs with bulk content and variation updates.

Assisting with strategy and execution of Sponsored Ads and DSP campaigns tied to retail goals.

Vendor central analytics, Brand Analytics, and retail media measurement tools experience.

Assist with brand store, A+ content, digital shelf optimization as well as content implementation across all retailers.

Employee Benefits

In addition to joining a team of dedicated professionals who support each other and are passionate about their work, you’ll also enjoy a variety of attractive, industry-leading benefits.

• Comprehensive medical, dental, vision, and prescription drug coverage eligibility on start date
• Generous paid time off, including sick time, vacation, and holidays
• Income protection plans, including life insurance and short-term and long-term disability programs paid by the company
• 401K plan with company matching
• Education reimbursement, employee assistant program (EAP), adoption assistance, employee discounts and much more!

Pay

The starting annual base pay for this role is between USD $137,419 and $171,772.

Please note that this position’s salary range may include multiple levels. The actual base is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands.

Schedule

The schedule for this role is not specified.

Benefits

The benefits package includes:

• Comprehensive medical, dental, vision, and prescription drug coverage eligibility on start date
• Generous paid time off, including sick time, vacation, and holidays
• Income protection plans, including life insurance and short-term and long-term disability programs paid by the company
• 401K plan with company matching
• Education reimbursement, employee assistant program (EAP), adoption assistance, employee discounts and much more!

Qualifications

Completion of an undergraduate program or equivalent experience, MBA preferred.

Skills

Strong communication and data-analytics skills.