Ecommerce Manager - Contract

Ecommerce Strategy & Planning

• Develop and implement a comprehensive ecommerce strategy aligned with overall business and marketing objectives.
• Set clear KPIs and benchmarks for sales, traffic, conversion, and retention across DTC channels.
• Conduct market research and competitive analysis to identify trends, opportunities, and gaps in the ecommerce landscape.
• Plan and execute promotional calendars, including product launches, promotions, and seasonal campaigns.
• Collaborate with operations, marketing, and creative teams to align on product strategy, messaging, and go-to-market plans.

Website & Platform Management

• Oversee end-to-end management of the Shopify storefront and connected sales channels, including Instagram Shopping, TikTok Shop, and other social commerce platforms.
• Ensure website and social commerce experiences are optimized for user journey, mobile responsiveness, and conversion rates.
• Manage content updates, product listings, images, and copy to maintain brand consistency and accurate representation of inventory.
• Collaborate with developers and design teams to implement site enhancements, A/B tests, and UX improvements.

Traffic & Sales Analytics

• Maintain and monitor ecommerce performance metrics such as traffic, conversion rates, average order value (AOV), and overall revenue.
• Analyze sales performance by product, category, promotions and channel to identify growth opportunities.
• Produce regular reports and dashboards for stakeholders, highlighting key insights, trends, and recommendations.
• Use data-driven insights to optimize campaigns, product assortments, and promotional strategies.

Email Marketing & Retention

• Lead lifecycle and retention marketing strategies, including email list acquisition, email campaigns, flows, and loyalty programs.
• Segment audiences based on behavior, preferences, and purchase history to drive personalized engagement.
• Maintain and monitor campaign performance metrics (open rates, CTR, conversion) and continuously optimize content, timing, and targeting.
• Develop strategies to increase repeat purchase rates, average order value, and long-term customer lifetime value.

Promotions & Campaign Execution

• Plan and execute promotions, flash sales, GWP and marketing campaigns across ecommerce and social commerce channels.
• Cross-functional coordination to ensure campaign assets, copy, and visuals are delivered on time and aligned with brand guidelines.
• Monitor campaign performance and adjust strategies in real time to meet KPIs and maximize ROI.

Emerging Channels & Growth Initiatives

• Identify and test new digital sales channels, social commerce opportunities, and emerging ecommerce technologies.
• Evaluate potential partnerships, affiliate programs, and integrations to expand reach and revenue.
• Stay updated on ecommerce trends, tools, and best practices to maintain competitive advantage.