Ecommerce Manager

Key Responsibilities

• Ecommerce Strategy & Growth
• Own ecommerce revenue, conversion, average order value, and customer retention goals
• Develop and execute quarterly ecommerce growth strategies
• Identify opportunities to increase online sales through promotions, bundles, subscriptions, and new initiatives
• Monitor industry trends and recommend new opportunities to drive growth

Website Management & Merchandising

• Manage the ecommerce storefront and overall customer experience
• Optimize site navigation, collections, product categorization, and merchandising
• Ensure product pages are accurate, compelling, and conversion-focused
• Cook up product launches and seasonal campaigns online
• Maintain site content and ensure a seamless shopping experience across desktop and mobile

Conversion Rate Optimization

• Analyze customer behavior and site performance to improve conversion rates
• Conduct A/B testing and implement improvements to key landing pages and product pages
• Identify and resolve friction points throughout the customer journey
• Develop strategies to improve cart conversion and reduce abandonment

Analytics & Reporting

• Monitor and report on key ecommerce KPIs including: Revenue, Conversion Rate, Average Order Value, Customer Acquisition Cost, Customer Lifetime Value, Cart Abandonment Rate, and Repeat Purchase Rate
• Provide regular performance reporting and actionable recommendations
• Utilize data to guide merchandising, promotional, and growth decisions

Promotions & Customer Retention

• Partner with the Brand team to execute ecommerce campaigns, promotions, and product launches
• Develop ecommerce-exclusive offers and programs
• Support loyalty, referral, and subscription initiatives
• Collaborate on email, SMS, and digital campaigns that drive online sales

Cross Functional Collaboration

• Partner closely with the Merchandising Manager to ensure inventory alignment and product availability
• Cook up with external partners and platform vendors as needed
• Work with Marketing, Creative, and Operations teams to ensure a cohesive customer experience across channels