eCommerce Channels Manager

About the role

The eCommerce Channel Manager oversees the Five Guys ordering app and website to drive revenue and growth. This role involves creating and executing digital sales strategies, managing the UI/UX of the channels, collaborating with cross-functional teams, and negotiating with eCommerce channel partners.

Responsibilities

• Develop and execute digital sales strategies to drive traffic, conversion, and revenue growth
• Manage the Five Guys App & Ordering Website’s UI/UX to ensure the best-in-class and frictionless customer experience online and in app
• Connect product development, restaurant technology, and marketing to deliver seamless and uniform digital experiences that drive business results
• Optimize eCommerce channel performance across brand sites and app for delivery and order ahead
• Identify opportunities for restaurant team members to improve digital order flow, guest handoff, and app engagement within the store experience
• Develop commercial business plans to size and prioritize eCommerce opportunities based on revenue potential, guest impact, and operational feasibility
• Manage ordering website & app content, development, digital marketing, and user experience to drive revenue and growth
• Monitor analytics and KPIs to identify growth opportunities, improve conversion funnels, and reduce friction in the purchase journey
• Negotiate and manage contracts and agreements with eCommerce channel partners
• Lead any necessary RFIs/RFPs of eCommerce platforms

Qualifications

• 4 year college Degree required. Degree in Business, Marketing, or similar preferred
• 7-10 years in food industry eCommerce operations, online marketplace management, ordering websites, apps, preferably with a background in driving digital adoption
• Excellent verbal and written skills
• Proficient business math skills, including the ability to interpret performance metrics, calculate percentages, and use spreadsheets to analyze data
• Pragmatic analyzing skills and problem-solving abilities
• Exceptional computer skills required in Microsoft Office Suite, Internet, and other appropriate software