eCommerce Brand Director (remote US)

Responsibilities

• Drive sales and ensure the business meets net sales and contribution targets.
• Concept and lead execution for campaigns, including promotional strategy and calendar, title selection, on-site merchandising, creative and messaging vision based on brand insights and direct-to-consumer best practices.
• Own coordination of campaigns and initiatives across email, SMS, social media and paid marketing, leveraging best practices, constant testing and iteration to optimize performance.
• Lead strategy for visual and written messaging, including execution for messaging and copy development for on-site, email, SMS, social media and performance marketing.
• Forecasting and inventory management for key titles.
• Promotional and pricing strategies and execution.
• Own and drive strategic vision and KPI planning to develop and meet targets.
• Lead campaign planning and cross-functional alignment processes.
• Lead regular and ad hoc analytics reviews and reporting.

Qualifications

• A minimum of 7 years of digital marketing experience, with at least 5 years in an eCommerce/direct-to-consumer setting; Shopify experience is required.
• Experience working across digital marketing platforms including, but not limited to, social media, email and SMS marketing, and performance marketing.
• Experience developing and creating eCommerce campaigns in a DTC/B2C setting.
• Deep understanding of the fundamentals of eCommerce and digital sales, and how different digital marketing channels drive value within the eCommerce ecosystem.
• Deep understanding of eCommerce analytics and KPIs; able to interpret the data and develop actionable insights from it.
• Previous P&L ownership and understanding of business financials and sales channel responsibilities.