Ecommerce Analyst

Ecommerce Analyst Role

Summa The Senior eCommerce Analyst / Analytics Manager is responsible for analytics, reporting, measurement, and performance insights across ATG's US digital business. This role supports all US markets and works cross-functionally with eCommerce, Marketing, Product, Ticketing Operations, and external vendors to improve business performance through data-driven decision making. In addition to serving as the team's analytics subject matter expert, this role is responsible for managing and developing the eCommerce Specialist supporting Operations & Analytics, helping establish scalable reporting, tracking, and measurement processes across the Business.

Key Responsibilities

• Develop and maintain scalable reporting frameworks and performance measurement processes
• Analyze website traffic, customer behavior, conversion funnels, and revenue performance
• Identify opportunities to improve customer acquisition, conversion, and retention
• Provide insights and recommendations to support commercial decision-making
• Partner with Product and eCommerce teams to measure the impact of new features and initiatives
• Own measurement strategy, tracking governance, and analytics best practices
• Support attribution, tagging, and reporting requirements across marketing channels
• Manage relationships with analytics vendors and agency partners
• Support executive reporting and business reviews
• Manage, coach, and develop the eCommerce Specialist supporting Operations, Affiliates & Analysis

Preferred Qualification

• 5+ years of experience in eCommerce analytics, digital analytics, marketing analytics, business intelligence, or performance measurement
• Previous experience managing, mentoring, or developing direct reports or junior team members
• Advanced experience with GA4, Looker Studio, Tableau, Power BI, or similar reporting tools
• A strong understanding of digital marketing measurement, attribution, and tracking methodologies
• Advanced Excel and data analysis skills
• Strong communication, stakeholder management, and project leadership skills
• Experience working with cross-functional teams including Product, Marketing, CRM, and Engineering
• Experience in eCommerce, ticketing, entertainment, media, or similar consumer-facing businesses preferred

Benefits

• Medical, Dental, and Vision Insurance
• 401(k)
• Paid Vacation & Holidays