eCommerce Advertising Analyst

About the role

As an eCommerce Advertising Analyst, you will be responsible for analyzing advertising performance data to optimize campaigns and improve ROI. You will work closely with cross-functional teams including marketing, sales, and product development to ensure alignment on advertising strategies.

Responsibilities

• Analyze advertising performance data using tools such as Google Analytics and AdWords to identify trends and areas for improvement.
• Develop and maintain dashboards to track key metrics and provide regular reports to stakeholders.
• Collaborate with marketing teams to develop and implement advertising strategies that align with business goals.
• Stay updated on industry trends and best practices in digital advertising.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• At least 2 years of experience in digital advertising analysis or a similar role.
• Strong analytical skills with proficiency in Excel and other data analysis tools.
• Experience with Google Analytics and AdWords is required.
• Excellent communication and collaboration skills.

Qualifications

• Knowledge of SEO and SEM principles.
• Experience with social media advertising platforms.
• Understanding of attribution modeling and its application in advertising.

Skills

• Data analysis and interpretation.
• Project management and time management skills.
• Effective communication and presentation skills.
• Ability to work independently and as part of a team.

Benefits

• Competitive salary package.
• Flexible working hours.
• Professional development opportunities.
• Health insurance coverage.
• Employee discounts.

Pay

The base salary range for this position is $50,000 - $70,000 per year.

Schedule

Full-time position with a flexible schedule to accommodate business needs.