E-Commerce Safety Communications Manager

About the Team

This role sits within our Global Trust and Safety Communications Team. You will work closely with cross-functional partners in Product, Trust and Safety, Legal, and Public Policy to develop and execute global communications campaigns.

About the Role

We are looking for a creative and experienced communications professional to support our Trust & Safety storytelling around our e-commerce platform, TikTok Shop. This role will be critical in developing and executing global communications campaigns that proactively tell the safety story of TikTok Shop.

Responsibilities

• Global Campaign Strategy: Develop and execute communications campaigns that build brand trust and highlight our commitment to safety for TikTok Shop.
• Proactive Storytelling: Create blog posts, media pitches, and launch materials to amplify global announcements regarding our e-commerce initiatives.
• Media Relations: Act as a primary contact for media on safety-related issues, and train spokespeople for interviews, panel events, and presentations.
• Cross-Functional Counsel: Provide communications guidance and approvals to teams across the business, helping to communicate our commitment to safety across other monetized products.
• Crisis & Issue Management: Support the press office in managing media inquiries and communications regarding regulatory developments or policy escalations related to TikTok Shop.

Qualifications

Minimum Qualifications:

• Bachelor’s degree or higher.
• 5+ years of experience in communications.
• Experience managing large-scale, multi-market campaigns from concept to execution.
• Outstanding verbal and written communication skills, with the ability to distill complex technical issues into easy-to-digest explanations.
• Strong organizational skills with the ability to manage multiple high-stakes projects.
• Experience in a press office or handling crisis communications.

Preferred Qualifications:

• Proven track record of leading consumer-facing campaigns for e-commerce platforms or monetization products.
• Ability to work effectively across time zones and cultures to adapt announcements for diverse global markets.
• Highly analytical with the ability to use research to inform creative storytelling and mitigate reputation risk.
• Comfortable working in a fast-paced environment and managing multiple high-stakes projects simultaneously.

Benefits

• Day-one access to medical, dental, and vision insurance.
• 401(k) savings plan with company match.
• Paid parental leave.
• Short-term and long-term disability coverage.
• Life insurance.
• Wellbeing benefits.
• 10 paid holidays per year.
• 10 paid sick days per year.
• 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

Pay

The base salary range for this position is $121,600 - $220,400 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies, experience, and location. Base pay is one part of the Total Package that may include additional discretionary bonuses/incentives and restricted stock units.