E-Commerce Category Manager
About Fairbank
Fairbank Equipment was founded in 1946 and has since grown into a nationwide distributor of agricultural application equipment, fertilizer handling solutions, propane equipment, replacement parts, and related technologies. With locations across the United States, Fairbank serves customers through a network of branch locations and industry-leading partnerships built on trust, expertise, responsiveness, and a commitment to customer success.
Position Summary
The E-Commerce Category Manager is responsible for the commercial performance of assigned product categories on Fairbank.com. This role develops and executes category strategies that drive revenue growth, gross margin improvement, product assortment optimization, customer satisfaction, and overall category profitability. The role serves as the business owner for assigned categories and focuses on category strategy, assortment optimization, pricing recommendations, product lifecycle management, merchandising execution, and category performance.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Develop and execute category merchandising and assortment strategies that drive sales growth, profitability, customer engagement, and category performance.
Serve as the business owner for assigned product categories and develop recommendations supporting revenue and margin growth.
Analyze category sales trends, customer purchasing behavior, and market conditions to identify opportunities.
Lead SKU rationalization and assortment optimization initiatives.
Manage product lifecycle strategies including product launches, promotions, markdown recommendations, and exit strategies.
Develop pricing and promotional recommendations that improve profitability and category performance.
Maintain category analytics, reporting, and performance dashboards.
Partner with Purchasing, Supply Chain, Sales, Marketing, Operations, and Finance teams.
Ensure product information, pricing, categorization, and merchandising data are accurate across digital channels.
QUALIFICATIONS – EDUCATION AND EXPERIENCE
Bachelor's degree in business, agronomy, engineering, marketing, supply chain, data analytics, or related field preferred.
Minimum of 3 years of experience in category management, product management, merchandising, ecommerce, retail, distribution, or related disciplines.
Must demonstrate familiarity with industrial, agricultural machinery or propane, parts and equipment.
Strong analytical, financial, and commercial business acumen.
Experience with ERP, ecommerce, PIM, and business intelligence platforms preferred.
SKILLS AND COMPETENCIES
Category Management
Merchandising
Strategic Thinking
Financial Analysis
Data Analytics
Pricing Strategy
Product Lifecycle Management
Project Management
Communication
Cross-Functional Collaboration
PHYSICAL REQUIREMENTS
Ability to sit for extended periods and use standard office equipment.
Occasional lifting up to 25 pounds.
Occasional travel required.
WORK ENVIRONMENT
Professional office environment with frequent collaboration across business functions.
BENEFITS
Health insurance
Dental insurance
Vision insurance
401(k)
401(k) matching
Paid time off
EQUAL EMPLOYMENT OPPORTUNITY
We are an Equal Opportunity Employer dedicated to promoting diversity, equity, and inclusion in our workforce. We are also committed to providing a work environment free of harassment and discrimination as well as drugs and alcohol.
PRE-EMPLOYMENT SCREENING
All candidates selected for employment must successfully complete applicable pre-employment screenings, which may include criminal background checks, drug screening, motor vehicle record reviews, employment verification, and professional reference checks.