Dynamics365 Administrator

About the role

We are seeking a Dynamics365 Administrator to configure, maintain, and optimize the LATICRETE Microsoft Dynamics365 platform with a focus on Marketing and Customer Insights Journeys. The role supports CRM customization, Power Platform integrations, and data visualization with PowerBI, collaborating with cross-functional teams to align the CRM with business needs and strategic initiatives.

Responsibilities

• CRM Administration & Customization (50%)
  • Configure and maintain Dynamics365 modules: Sales, Customer Service, and Marketing (Customer Insights Journeys).
  • Maintain and improve customer-facing Power Pages / Power Apps portals.
  • Customize entities, workflows, forms, and dashboards to meet business requirements.
  • Manage user roles, permissions, and security settings.
  • Monitor system performance and troubleshoot issues.
• Integration & Reporting (30%)
  • Use Power Platform tools (Power Automate, Power Apps) for system integration, workflow development, and automation.
  • Support data integration between Dynamics365 Dataverse and other enterprise systems.
  • Assist BI team in developing PowerBI reports and dashboards to support CRM business intelligence needs.
• Collaboration & Support (20%)
  • Work with stakeholders and technical leadership to gather requirements and translate them into technical solutions.
  • Maintain and abide by corporate CRM change-management process.
  • Act as primary end-user support professional for the Marketing group.
  • Provide training and documentation for end-users.
  • Collaborate with IT and business teams to ensure CRM alignment with organizational goals and enterprise architecture standards.

Required Skills & Qualifications

• Education and Experience:
  • Bachelor’s degree in Information Technology, Computer Science, or related discipline required.
  • Master’s degree preferred.
  • Microsoft Dynamics 365 (CRM) Associate certification required; Expert certification preferred.
  • Microsoft Power Platform Developer Associate certification strongly preferred.
• Specialized Skills and Experience:
  • Minimum 2 years of hands-on experience with Microsoft Dynamics365 or Salesforce.com CRM.
  • Proficiency in Dynamics365 modules: Sales, Service, and Marketing.
  • Strong understanding of CRM architecture, integration, and customization.
  • Strong knowledge of data integrity best practices; ability to proactively identify, rectify, and prevent quality issues.
  • Experience with Power Automate, Power Apps (model-driven and canvas), and Dataverse.
  • Experience with PowerBI and Dynamics365 reporting and data visualization preferred.
  • Working knowledge of CRM application security standards and best practices.
  • Excellent problem-solving and communication skills; ability to work independently and collaboratively in a fast-paced environment.
  • Team Cooperation – maintain positive, cooperative attitude with all employees of LATICRETE and all customers.

Travel Requirement

Domestic travel up to 10%.

Physical Requirements

• Lift: Must be able to lift and/or carry a minimum of 25 pounds.
• Push/Pull: Must be able to push/pull 25 pounds.
• Standing: Must be able to stand at least 25% of the day.
• Sitting: Must be able to sit at least 50% of the day.