DTC Team Lead

My Amazon Guy · United States · 1 mo ago

RemoteRemoteMarketingInternship

Own and evolve DTC growth strategy across paid social, search, email/SMS, and CRO to meet portfolio-wide KPIs.
Lead and mentor Brand Strategists and channel specialists, ensuring executional excellence and scalable processes.
Act as strategic partner for high-value clients, aligning DTC and Amazon efforts, and guiding budgets and roadmaps.
Monitor performance metrics (ROAS, CAC, LTV, retention) and drive timely optimizations and strategic pivots.
Collaborate cross-functionally with creative, media, and analytics teams to deliver integrated, high-impact campaigns.

Proven experience as a Brand Director, DTC Team Lead, or Senior Brand Strategist with measurable success in driving e-commerce growth.
Experience in DTC/B2C digital marketing, with a proven record of scaling profitable multi-channel campaigns (ROAS, CAC, Retention, AOV).
Deep expertise in brand strategy, digital marketing, and consumer engagement across paid social (Meta, TikTok), search marketing, email/SMS, and CRO.
Proficiency with e-commerce platforms (Shopify, Magento, WooCommerce), web analytics, and CRM systems.
Strong financial acumen with hands-on experience in budget management, sales forecasting, and ROI analysis.
3–5+ years of leadership experience managing and mentoring cross-functional teams and senior strategists.
Strong executive presence: excellent communication and presentation skills, with the ability to influence stakeholders at all levels.
Creative thinker with the ability to balance innovation with performance-driven execution.
Data-driven mindset with sharp analytical and optimization skills.
Exceptional organizational skills with the ability to prioritize across a large client portfolio.
Adaptability to thrive in a fast-paced, constantly evolving DTC environment.

Competitive salary base

Work schedule is in EST (Monday-Friday only)

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