DTC Manager

The Opportunity

Own VeSync's Americas consumer relationship growth system. Drive market results through lifecycle economics, operating cadence, and cross-functional orchestration. Optimize global platform capabilities to execute quickly and efficiently.

This role sits within the Americas Regional DTC Team, operating as the market-facing execution layer of VeSync's three-tier DTC model. Global DTC owns shared platform infrastructure and data tooling. This role utilizes those capabilities and translates them into market growth — owning the consumer relationship, the commercial result, and the operating rhythm for the Americas region.

What makes this role unique

• Own one of the three core growth engines for the Americas business — with real P&L accountability
• Build a consumer relationship system on top of a Global platform that handles the infrastructure — focus on growth, not tooling
• Lead category-building brands (Levoit, Cosori) with strong NPS and genuine consumer loyalty
• Operate in a company that has made the commitment to shift from channel thinking to consumer thinking — with executive alignment and organizational structure to back it
• Direct access to senior leadership and cross-functional resources across a 1,000-person global organization

Qualifications

• Lifecycle Execution & Optimization
• Execute lifecycle programs: welcome, onboarding, cart abandonment, replenishment, win-back, and promotional campaigns
• Maintain dashboards and reporting for lifecycle and DTC KPIs
• Support weekly, monthly, and quarterly business reviews

• Commercial P&L Performance Management
• Execute promotional calendar, pricing, and merchandising strategies
• Monitor daily/weekly revenue performance and identify drivers of variance
• Partner with paid media and IMC teams to align acquisition with lifecycle conversion readiness
• Optimize conversion funnel performance (landing pages, PDPs, checkout)
• Support forecasting inputs and performance tracking against targets

• Cross-Functional Orchestration
• Serve as the US regional DTC lead to coordinate execution across IMC, PCT, Data, and Operations
• Identify and escalate blockers impacting delivery timelines or performance
• Participate in weekly growth cadences and sprint rituals

• Platform Utilization & Data Activation
• Execute campaigns and journeys within CRM/CDP platforms
• Activate defined audience segments and lifecycle triggers
• Monitor campaign performance and surface insights for optimization
• Provide feedback on platform usability and data gaps