Donor Marketing and Communications Strategist

Responsibilities

• Designs and manages the execution of localized marketing plans that align with organizational objectives to drive donor recruitment, retention, and engagement.
• Oversees the strategy and implementation of promotions supporting blood and platelet collections throughout the state.
• Provides logistical and promotional support for special blood drives, donor recognition events, and community outreach initiatives.
• Utilizes regional data to monitor campaign performance, donor engagement metrics, and provide actionable recommendations for continuous improvement.
• Fosters relationships with local community organizations, businesses, schools, and media outlets.
• Secures impactful in-kind donations and sponsorships that drive blood collection during challenging periods (e.g., summer, holidays).
• Implements local initiatives from corporate partnerships, ensuring they align with regional marketing efforts.
• Addresses and manages inquiries related to local and state promotions and marketing, delivering timely and effective responses.
• Produces compelling marketing content—including flyers, digital ads, newsletters, and social media posts.
• Ensures strong copywriting for various cross-channel marketing needs, including print, radio, and social media.
• Drafts and distributes media alerts, under guidance from the PR department, related to blood drives and other public relations content, ensuring alignment with Versiti’s messaging and brand standards.
• Maintains consistent representation of Versiti’s brand in all communications, adhering to established messaging, tone, and design standards.
• Serves as a liaison among field operations, corporate marketing, and communications teams to align initiatives and meet regional marketing needs, exercising influence without direct authority.

Qualifications

• Education: Bachelor's Degree in marketing, Communications, Journalism, or a related field required.
• Experience: 4-6 years experience in marketing, public relations, communications, or a related field, ideally within healthcare, non-profit, or community engagement sectors. required
• Knowledge, Skills And Abilities: Strategic Marketing Planning: Ability to develop localized marketing strategies aligned with organizational goals, utilizing market research to tailor campaigns. requiredPartnership Development: Experience in building relationships with local stakeholders and securing in-kind donations and sponsorships. preferredContent Creation: Advanced skills in creating diverse marketing materials, with proficiency in design software and content management systems. requiredDigital Marketing: Knowledge of digital marketing strategies, including social media, email marketing, and SEO. desiredEvent Management: Strong experience in planning and promoting blood donation and community outreach events. desiredCustomer Service Orientation: Commitment to providing exceptional service to donors and stakeholders. requiredTime Management: Exceptional organizational skills for managing multiple projects in a fast-paced setting. requiredTools and Technology: Proficiency in Salesforce or a similar CRM system for donor management and engagement. preferredExperience with HubSpot or Marketo for automating and analyzing marketing campaigns. preferredSkilled in Adobe Creative Suite (Photoshop, Illustrator, Canva) for designing marketing materials. preferredProficient in using Hootsuite, Sprout Social, or similar tools for managing social media platforms. requiredFamiliarity with Google Analytics and other analytics tools to track campaign performance. requiredStrong experience in Eventbrite or Cvent for event promotion and management. desiredKnowledge of Mailchimp or Constant Contact for email marketing and donor communication. desiredAbility to use Asana or Trello for project management and team collaboration. desired