Donor Engagement Specialist

Position Summary

The Donor Engagement Specialist builds market position to elevate KBC’s community profile by locating and establishing strong relationships with specific donor demographics, particularly focusing on message development, programming, and incentives for and relationships with high schools and colleges and other accounts with similar audiences. Additionally, the role manages all accounts within a limited territory. Supports marketing, recruitment, and media relations activities as assigned. Reports to Assistant Vice President, Donor Relations.

Responsibilities

• Develops an overarching plan to recruit and retain increased percentage of blood donors, particularly in the age 16-24 demographic or other groups as identified as areas of need.
• Analyzes trends for targeted demographics to implement and adjust recruitment strategies.
• Works as a liaison to school district personnel and their assigned Donor Recruitment Specialist; pursues support of blood drives and educational curriculum opportunities to further engagement in high schools within the service area.
• Captures and implements the KBC Education Grant Program, managing logistics and promoting participation.
• Educates the public about KBC and blood transfusion for Kentucky patients, as well as donor eligibility criteria.
• Aids in the distribution of key messages to target audiences through a variety of communications activities.
• Schedules drives and donors in a manner that minimizes disruptions such as changes, postponements, and cancellations.
• Completes site reviews as needed, and selects appropriate locations that facilitate an effective and efficient donation process, and that is in compliance with cGMP.
• Provides sponsors with promotional materials, recruitment suggestions, etc.
• Communicates and collaborates effectively with other departments and stakeholders in both verbal and written forms.
• Promptly addresses concerns and inquiries from chairpersons.
• Follows up with acknowledgment and appreciation for group participation.
• Maintains current and accurate group files/records.
• Analyzes trends for assigned groups and develops/implements recruitment strategies.
• Aids in the coordination of special events designed to increase awareness and motivation to donate blood.
• Maintains current information regarding business/community meetings, including group contacts and updating Outlook.
• Provides exceptional internal and external customer service, participates in special projects and fulfills other duties assigned.

Qualifications

• Bachelor’s degree preferred; high school diploma or equivalent with appropriate combination of education and experience required.
• Experience in related area preferred, such as sales and marketing, fundraising, or other recruitment and promotional activities in a non-profit setting.
• Professional presence with strong communication and relationship-building skills is essential; must have the ability to effectively deliver presentations and to engage with large groups.
• MS Office proficiency, and the ability to effectively navigate web applications and custom systems; applicable familiarity with social media platforms and other forms of digital marketing and messaging.
• Flexible schedule with some evenings and weekends; regular travel by car within assigned region and occasional overnight stays.
• Must have reliable transportation; valid Kentucky driver’s license and a safe driving record.