District Sales Manager

About the Role

Walters Wedding Estates is seeking a District Sales Manager to lead sales performance across our Nashville and Atlanta markets. This role is ideal for a leader passionate about coaching and talent development, driving accountability, building strong teams, and creating a culture where people are motivated to win. As District Sales Manager, you will own the performance and development of your Venue Specialist team, spending meaningful time in our venues—observing sales tours, coaching in real time, analyzing performance, removing barriers, and ensuring your team has the skills, tools, and accountability needed to succeed. This is a hands-on leadership role balancing high expectations with high support.

Responsibilities

• Lead Sales Performance & Revenue Growth
  • Own sales performance, conversion, and revenue results across Nashville and Atlanta.
  • Set clear expectations and hold Venue Specialists accountable to individual, venue, and district goals.
  • Identify performance gaps quickly and create actionable plans to improve results.
  • Maintain a strong understanding of pipelines, tour volume, conversion, revenue, and key sales drivers.
  • Partner with senior sales leadership to execute company strategies, promotions, pricing initiatives, and growth opportunities.
• Coach & Develop Talent
  • Make coaching and talent development a core focus of your leadership.
  • Spend consistent time in the field observing Venue Specialists and providing specific, actionable feedback.
  • Shadow tours and coach the team on discovery, value-building, objection handling, closing, and follow-up.
  • Conduct meaningful 1:1s focused on performance, development, accountability, and career growth.
  • Support onboarding and field training to help new Venue Specialists ramp successfully.
  • Identify and develop future top performers and sales leaders.
• Drive Accountability & Performance
  • Build a culture where expectations are clear, commitments matter, and results are owned.
  • Address performance concerns early through direct communication, coaching, and appropriate performance plans.
  • Celebrate strong performance while maintaining high standards across the team.
  • Reinforce consistent sales behaviors around tours, follow-up, pipeline management, closing, and client communication.
• Lead Through Data & Business Acumen
  • Analyze sales dashboards, conversion, pipelines, tour volume, revenue, and other KPIs to identify trends, risks, and opportunities.
  • Translate data into actionable strategies and coaching priorities.
  • Understand the business drivers behind district performance and make decisions that positively impact revenue.
  • Maintain strong CRM and pipeline discipline across the team.
• Build a Winning Culture
  • Create an environment of energy, collaboration, accountability, positivity, and continuous improvement.
  • Build trust with your team while maintaining the leadership presence needed to drive performance.
  • Recognize wins, raise standards, and keep teams focused and motivated.
  • Model professionalism, ownership, adaptability, resilience, and a solutions-focused mindset.
  • Build connection and consistency across the Nashville and Atlanta teams.
• Lead from the Field
  • Maintain a strong presence at venues throughout the district and travel regularly between Nashville and Atlanta.
  • Shadow Venue Specialist tours and provide real-time coaching and feedback.
  • Personally conduct sales tours on occasion when needed for coverage, team support, or to help the district achieve sales goals.
  • Ensure tour availability and sales coverage are aligned with business demand.
  • Partner with Operations, Marketing, Planning, Concierge, and other departments to improve the client experience and drive results.
  • Support showcases, grand openings, special events, and other sales-driving initiatives.
• Build & Strengthen the Team
  • Partner with Recruiting and Sales leadership to identify, interview, hire, and onboard strong sales talent.
  • Maintain a high bar for talent while recognizing potential and coachability.
  • Proactively identify staffing, performance, and development needs.
  • Support succession planning and the development of future sales leaders.

Requirements

• Demonstrated success leading and developing a high-performing sales team.
• Proven track record of achieving or exceeding sales and revenue goals.
• Strong experience in coaching, performance management, and talent development.
• Multi-location or geographically dispersed team leadership experience preferred.
• Strong analytical skills and comfort working with sales dashboards, KPIs, CRM systems, and performance reporting.
• Exceptional interpersonal, communication, and organizational skills.
• High degree of ownership, initiative, and independent decision-making.
• College degree or equivalent sales and leadership experience.
• Valid driver's license and reliable transportation.
• Ability to travel regularly throughout the Nashville and Atlanta markets.
• Flexible schedule with the ability to work evenings, weekends, and occasional holidays based on business needs, including conducting sales tours when additional coverage is needed.
• Ability to walk and stand for extended periods and lift up to 15 lbs.
• Must successfully complete required background screening and drug testing.
• Must be eligible to work in the United States.

Skills

• Sales Leadership & Performance Management: Proven ability to lead a sales team, drive results, and manage performance effectively.
• Coaching & Talent Development: A passion and demonstrated ability to develop salespeople through observation, feedback, training, and ongoing coaching.
• Strategic Thinking: Ability to identify opportunities and translate strategy into action.
• Accountability: Comfortable setting high standards, having difficult conversations, and following through.
• Communication & Influence: Strong communicator who can motivate, influence, and create alignment.
• Revenue & Business Acumen: Strong understanding of sales drivers, conversion, forecasting, and revenue performance.
• Data-Driven Decision Making: Comfortable using KPIs and sales data to diagnose challenges and drive action.
• Relationship Building: Ability to quickly build trust and strong partnerships across teams.
• Problem Solving & Adaptability: Resourceful, calm, and solutions-oriented in a fast-moving environment.
• Culture Building: An engaged leader who creates connection, celebrates success, raises standards, and inspires performance.

Pay

Base Salary + Uncapped Commission: Target annual earning potential of $85,000–$100,000 (Base: $70,000). Quarterly bonus opportunities based on sales performance.

Benefits

• 85% employer-subsidized medical insurance
• Dental and vision insurance
• 401(k) with 4% company match
• Unlimited PTO
• Device and phone stipend
• Annual Manager Retreat – an all-inclusive destination experience recognizing leaders who reach the summit of sales excellence