Jobs · Business Development · California

District Manager, Northern California - San Francisco/Oakland

Palm Bay International · San Francisco, CA · 1 mo ago
Business Development$95k–$125k/yrFull-time
We need to output HTML fragment with sections: About the role? The posting includes description of brand etc. We need to use

for section headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must include sections only when posting has real specific content. We need to preserve all substantive info, not invent or summarize away detail. Remove boilerplate like culture index survey link, REPORTS TO, LOCATION? Actually location is substantive: Must be based in San Francisco. That's location info; we could include maybe under About the role? But we have no heading for location; we could embed in a paragraph. The instruction: do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short

or drop it. So location can be in a paragraph. We need sections: About the role (maybe brand description and who thrives here). Responsibilities (How This Role Operates, How The Week Breaks Down, What You Own). Requirements/Qualifications/Skills (What You Bring). Benefits (Benefits). Pay (Salary Range). Schedule (Flexible schedule required, including evenings and weekends). Also maybe Travel? Not a required heading. We must not create sections with placeholder text. All sections must have content. We must not repeat job title as heading. We must output only HTML fragment, no /, no markdown fences. Let's craft. First, maybe a short paragraph for metadata: Reports to Regional Manager, CA & HI; Location: Must be based in San Francisco. Could be in a

. Then

About the role

with paragraphs describing brand and who thrives here. Then

Responsibilities

with
  • items covering: Own relationships, influence & sell in top 100 account universe; Distributor work-withs weekly; Distributor education cadence; Weekly/monthly/tertile business reviews; Direct line to Regional Manager; Build and manage target account universe; Sell directly to key accounts; Develop/execute monthly plans with distributor partners; Train sales team, work market alongside; Plan/run supplier market visits, wine dinners, consumer tastings; Own annual sales plan for California defined territory; Track/deliver against KPIs across 100 Top Accounts; Show up for weekly/monthly/tertile business reviews; Keep Regional Manager current; etc. Also time breakdown: 75% customer-facing, 20% distributor-facing, 5% admin. We can include those as list items. Then

    Requirements

    maybe combine Qualifications and Skills: Bachelor’s degree preferred; 5+ years distributor or supplier experience; wine and spirits sales experience preferred; real foundation of wine and spirits knowledge and ability to teach; competitive, charismatic personality; comfort presenting to large groups; strong written/verbal communication; superior organization/time management; self-driven; high proficiency with Microsoft Office. Could also include "Home-based in California, with regular travel across the state" maybe under Requirements or Schedule? It's location/travel; we can put in a paragraph under About the role or separate. Then

    Benefits

    with list: Medical, dental, vision coverage, plus life insurance; Paid vacation, personal time off, 11 paid company holidays; 401(k) program. Then

    Pay

    with paragraph: Salary Range: $95,000 - $125,000. Then

    Schedule

    with paragraph: Flexible schedule required, including evenings and weekends for tastings, dinners, and events. We must not include any boilerplate like culture index survey link, REPORTS TO, LOCATION? We folded location into a short p maybe. Also we should drop the culture index survey link and REPORTS TO line. The location "Must be based in San Francisco" we can include in a p. Also "Home-based in California, with regular travel across the state to on- and off-premise accounts." That's also location/travel; we can include in a p. We need to preserve all substantive info: The brand description, Who Thrives Here bullet points (the traits). We need to preserve those as prose or list? The bullet points are descriptive sentences separated by periods. Could turn into
    • but they are not explicitly list; but we can keep as paragraphs. The instruction: Use
      • for any list of duties/requirements/benefits. For traits, maybe not a list; we can keep as

        sentences. We must not invent or summarize away detail. So we need to keep all details. Let's extract all substantive content: - Brand description: Palm Bay International is a dynamic, family-owned importer with one of the most comprehensive fine wine and spirits portfolios in the country – over 50 suppliers strong, sourced from every corner of the globe. What sets Palm Bay apart isn’t just the portfolio; it’s the network. Decades-long partnerships with the leading wholesale companies in all 50 states, the Caribbean, Mexico, and Central America let Palm Bay show up everywhere the industry does: independent restaurants, retail, chains, supermarkets, hotels, airlines, cruise ships, duty-free, and U.S. military bases. That reach is why Palm Bay is considered a major force in fine wine and spirits – and why the people who represent it in the field matter so much. - Who Thrives Here: list of traits: Tenacious by nature. You set a goal and you find a way – the account that passed once isn’t off the list, it’s next. Competitive and charismatic. You want to win, and people want to be around you while you do it. A relationship builder first. With buyers, sommeliers, GMs, and the distributor sales team – you know the name behind every account and they know your name. A natural educator. You know your wine and spirits cold, and you’d rather teach a distributor rep than just tell them what to sell. Comfortable in front of a room. A GSM, a supplier dinner, a tasting for fifty people – you don’t just present, you land it. Organized under pressure. Multiple accounts, multiple deadlines, multiple priorities – you keep it all moving without dropping the ball. Self-driven. This is a home-based role. You run your own week, and you don’t wait to be told what’s next. - How This Role Operates: Own relationships, influence & sell in the top 100 account universe. Distributor work-withs are weekly – you’re in the market, side by side with the distributor sales team, not just checking in from a distance. Distributor education runs on a cadence – team meetings, GSMs, and special events keep the sales team sharp and selling. Enabling and teaching the teams selling benefits of our portfolio is a key to success. Weekly, monthly, and tertile business reviews keep the whole team aligned on portfolio development. Direct line to your Regional Manager – sales updates, market conditions, and issues get communicated as they happen, not after the fact. - How The Week Breaks Down: Time: roughly 75% customer-facing (on- and off-premise selling), 20% distributor-facing (work-withs, training, GSMs), 5% administrative and reporting. Geography: primarily home market in California, with periodic travel for supplier events, company meetings, and training. - What You Own: ACCOUNTS & RELATIONSHIPS: Build and manage the target account universe across on- and off-premise. Sell directly to key accounts and grow Palm Bay’s footprint one relationship at a time. DISTRIBUTOR PARTNERSHIP: Develop and execute monthly plans and programs with distributor partners. Train their sales team, work the market alongside them, and turn every rep into a Palm Bay advocate through consistent education and communication. EVENTS & ACTIVATION: Plan and run supplier market visits, wine dinners, and consumer tastings that create real, visible demand for a 50+ supplier portfolio. SALES GOALS & KPIS: Own the annual sales plan for California defined territory. Track and deliver against KPIs across the 100 Top Accounts, on- and off-premise. PLANNING & REPORTING: Show up for weekly, monthly, and tertile business reviews. Keep your Regional Manager current on sales updates, market conditions, and issues – the good weeks and the hard ones. - What You Bring: Bachelor’s degree preferred. 5+ years of distributor or supplier experience; wine and spirits sales experience preferred. A real foundation of wine and spirits knowledge, and the ability to teach it to others. A competitive, charismatic personality – and the comfort to present to large groups. Strong written and verbal communication. Superior organization and time management; able to juggle multiple priorities and hit deadlines. Self-driven, with the independence to thrive in a fast-paced, team-oriented environment. High proficiency with Microsoft Office. - THE FINE PRINT: Home-based in California, with regular travel across the state to on- and off-premise accounts. Flexible schedule required, including evenings and weekends for tastings, dinners, and events. Reliable transportation and a safe driving record. Able to lift 35+ lbs. Salary Range: $95,000 - $125,000 Benefits HEALTH: Medical, dental, and vision coverage, plus life insurance. YOURSELF: Paid vacation, personal time off, and 11 paid company holidays. WEALTH: 401(k) program. Palm Bay International is an equal opportunity employer. We need to remove EEO boilerplate (equal opportunity employer). Also remove culture index survey link, REPORTS TO, LOCATION? We folded location into a short p maybe. We need to keep "Reliable transportation and a safe driving record. Able to lift 35+ lbs." That's substantive; we can include under Requirements or a separate section? There's no heading for that; we could include under Requirements as list items. We must not create Pay/Schedule/Benefits sections unless posting actually states them. It does state Salary Range, Benefits, Flexible schedule. So we include those. Now craft HTML. We'll start with a

        for metadata: Reports to Regional Manager, CA & HI; Location: Must be based in San Francisco. Could be one sentence. Then

        About the role

        with paragraphs: brand description, Who Thrives Here (maybe as
        • each trait? The instruction says use
          • for any list of duties/requirements/benefits. Traits are not duties/requirements/benefits, but could be considered qualifications? Might be okay to keep as

            sentences. Safer to keep as

            with sentences separated. We'll include brand description as

            . Then maybe a

            for Who Thrives Here: we can keep as a paragraph with sentences. Then

            Responsibilities

            with
            • items covering all responsibilities. We need to ensure we don't miss any. Responsibilities list items: - Own relationships, influence & sell in the top 100 account universe. - Distributor work-withs are weekly – you’re in the market, side by side with the distributor sales team, not just checking in from a distance. - Distributor education runs on a cadence – team meetings, GSMs, and special events keep the sales team sharp and selling; enabling and teaching the teams selling benefits of our portfolio is a key to success. - Weekly, monthly, and tertile business reviews keep the whole team aligned on portfolio development. - Direct line to your Regional Manager – sales updates, market conditions, and issues get communicated as they happen, not after the fact. - Build and manage the target account universe across on- and off-premise. - Sell directly to key accounts and grow Palm Bay’s footprint one relationship at a time. - Develop and execute monthly plans and programs with distributor partners. - Train their sales team, work the market alongside them, and turn every rep into

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