Distribution and Channel Strategy Manager

About the Role

The Distribution and Channel Strategy Manager is a key leadership role responsible for the strategic oversight of Sun’s RV booking channels. The position drives maximum profitability across all Sun and third-party resorts by optimizing the channel mix across Online Travel Agencies (OTA), Direct, Web, and Mobile platforms. It leads the coordination and set-up of new OTA partnerships and maintains existing ones, including Booking.com, Airbnb, Spot2nite, Hipcamp, and Expedia. The role ensures online visibility, rate parity, and cohesive inventory distribution, while coordinating marketing and revenue management efforts across the entire Sun RV portfolio. It translates performance analysis into actionable growth strategies.

Responsibilities

• Analyzes reservation and revenue trends across all booking platforms to determine and execute the most profitable channel mix.
• Develops and drives comprehensive weekly performance reports, leveraging data-driven insights to identify revenue growth opportunities and implement strategic initiatives that enhance profitability across all distribution streams.
• Analyzes and interprets complex data, translating information into actionable insights for senior leadership to facilitate high-level reviews of the channel strategy for all Sun and third-party operated properties.
• Drives strategic plans to optimize channel distribution mix percentage, boosting overall revenue and occupancy.
• Manages and cultivates partnerships with Online Travel Agencies (OTAs) and third-party resort operators, developing and executing tailored revenue management strategies that maximize exposure and optimize bookings.
• Monitors competitor pricing utilizing market survey tools to understand market dynamics and regional demand generators to allow for competitive positioning and proactive rate adjustments.
• Partners with Accounting and Finance teams to establish and maintain best accounting practices for OTA commissions and revenue reconciliation.
• Coordinates team member selection and development and ensures compliance with appropriate policies and procedures.
• Updates and manages specialized Contact Center and property-specific call queue reporting on a weekly and monthly basis to track conversion rates and agent performance.
• Maintains strict rate parity across all internal and external booking channels by developing and utilizing advanced reporting and auditing tools.
• Develops and implements the channel management budget for Sun RV operated resorts.
• Executes additional strategic initiatives and special projects as requested by senior management.
• Performs other duties as assigned.

Requirements

• Bachelor's Degree in Business, Finance, Statistics, Mathematics, or Economics. (Required)
• 5 years of experience in a Revenue Management, Finance, or Business-related analytical role. (Required)
• 2 years of property management or hospitality industry experience. (Required)
• Demonstrated leadership abilities and strong customer service skills.
• Excellent written and verbal communication skills.
• Comfortable with large dataset transformation and aptitude for numerical analysis, including formulating conclusions and solutions.
• Strong attention to detail, modeling, and organizational skills.
• Ability to multi-task across multiple departments and assignments.
• Advanced proficiency in Microsoft Excel with the ability to use advanced formulas.
• Ability to travel less than 10% of time per year (3-5 trips/site-visits per year).
• Must have a valid driver's license.

Benefits

• Comprehensive Medical and Prescription coverage with 4 plan options.
• Comprehensive Dental and Vision Plans.
• On-Site Fitness Center.
• Voluntary Health and Dependent Care Reimbursement Accounts.
• Life, Accidental Death & Dismemberment Insurance and Dependent Life.
• Short and Long-Term Disability Coverage.
• 401(k) Plan with Sun matching contribution.
• Employee Assistance Program.
• Identity Theft Insurance.
• Legal Assistance Plan.
• Pet Insurance.
• Tuition Reimbursement program providing financial support for further education.
• Vacation RV Site Discounts for team members when visiting Sun RV Resorts.
• Team Member Perks & Discounts program with hundreds of discounts on travel, merchandise, mobile phone service, and more.
• Up to six weeks of paid parental leave for the birth of a child, adoption, or placement of a child.
• Paid Time Off including ten holidays, vacation, personal, sick time, bereavement, and pay for jury duty.

This position is located in the Metro Detroit, Michigan market.