Distillery & DTC Communications Specialist - Woodford Reserve & Old Forester

About the role

This exciting role sits at the intersection of our iconic brands, world-class distillery experiences, and growing direct-to-consumer businesses. We're looking for a curious, creative marketer who is passionate about building meaningful consumer connections that deepen brand engagement, inspire Homeplace visitation, and drive DTC growth.

Responsibilities

• Leads development and execution of integrated communications plans to deliver a seamless consumer experience across the global communication ecosystem: brand/ecommerce websites, CRM, social and SEO to support Distillery & Direct to Consumer (DTC) objectives.
• Collaborates with Global/US Brand Teams, Woodford Reserve and Old Forester Distilleries, to identify needs, content and delivery.
• Develops annual communications calendar for owned channels aligned with priorities.
• Champions Distillery and DTC strategic communications initiatives that drive consumer engagement, visitation and sales conversion.
• Led Distillery and DTC paid media efforts, including paid social and search, in partnership with internal stakeholders and external agencies.
• Owns Distillery/DTC organic social.
• Manages the brand website, ensuring accurate and engaging content, product details and distillery experience information.
• Partners with DTC leadership to support and maintain the DTC website, aligning updates and content across both properties.
• Serves as a brand steward, ensuring consistent application of brand positioning and tone of voice.
• Writes and edits compelling digital copy and oversees agency partner output to maintain quality and consistency.
• Champions continuous improvement in media efficiency and effectiveness through data-driven insights and optimization.
• Ensures all communications adhere to digital compliance standards and inclusive, responsible marketing best practices.
• Partners with the Global Brand and Distillery teams to leverage existing content for Distillery and DTC marketing communications.
• Leads creation of assets as needed, leveraging existing brand visuals and briefs any new creative needs to the brand team.
• Collaborates with internal creative teams and external partners to ensure high-quality, on-brand content delivery.
• Oversees CRM initiatives: managing the database, developing and executing strategies to drive recruitment and retention, including global welcome journey for both brands.
• Supports segmentation and personalization efforts to enhance consumer experience and increase conversion.
• Makes sure incoming Distillery/DTC emails are monitored in partnership with department leaders, supports DTC consumer response.
• Utilizes reporting tools and programs to monitor and analyze performance of owned media and communications initiatives to provide actionable insights that influence future initiatives to drive consumer engagement and growth.
• Leverages website analytics and data to recommend optimizations that lead to increased engagement, conversions & order value.

Qualifications

• 3+ years working client and/or agency side in media, ecommerce and/or marketing communications disciplines.
• CRM and content development experience, ideally in consumer goods.
• Strong foundational knowledge and hands-on experience in media, social, online video, CRM, search, website, data and analytics, content and ecommerce.
• Exceptional written and verbal communication skills with strong attention to detail.
• Excellent organization/project management skills, entrepreneurial spirit and results orientation.
• Demonstrated ability to build and maintain collaborative, effective working relationships across functions with internal and external partners.

What You Bring To The Table

• Strong copywriting skills, tone of voice and archetype application.
• Combination of client and advertising agency experience.
• Brand management, insights or another core marketing discipline.

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.