Director, Web Platform Engineering

Greystar is a leading, fully integrated global real estate platform offering expertise in property management, investment management, development, and construction services. Headquartered in Charleston, South Carolina, Greystar manages and operates over $350 billion of real estate in more than 260 markets globally. As the largest operator of apartments in the United States, Greystar manages over one million units/beds worldwide and has nearly $79 billion of assets under management.

About the Role

The Director, Web Platform Engineering leads Greystar's web platform team and owns the technical direction for greystar.com and the broader Sitecore-based web ecosystem. This multi-year platform commitment focuses on converting visitors into leases and ensuring resident satisfaction. You will partner with the product lead as a technical peer to shape the platform's future, balancing deep hands-on expertise in Sitecore AI with a solutions-focused approach. This role is a leader-doer position for a small, high-performing team.

Responsibilities

• Technical Direction & Product Partnership
  • Own technical direction for the web platform, partnering with the product lead to shape priorities and sequencing.
  • Translate business priorities (leads, leases, campaign enablement, SEO, personalization, and experimentation) into technical strategy.
  • Represent the web platform in enterprise technology planning, aligning with D2AI and broader Greystar priorities.
• Lead From the Front
  • Stay hands-on: contribute daily to architecture, code review, and development across the platform.
  • Set the technical example for the team, modeling collaborative decision-making and high standards.
• Web Platform Architecture & Engineering
  • Bring deep, hands-on expertise in Sitecore AI, Vercel, and other evolving web technologies for Greystar’s digital properties.
  • Own architectural decisions for personalization, experimentation, and content delivery.
  • Guide the team’s development, staying current on Sitecore’s roadmap and capabilities.
  • Architect and strategize site search and discovery for relevance and performance.
  • Partner with marketing on evolving content management and operations needs.
  • Coordinate with D2AI’s data platform and CI teams on data integration (Cosmos DB, Salesforce, Databricks).
• AI-Forward Engineering Practices
  • Use AI-assisted development tools (Cursor, Claude Code, or similar) in daily work, modeling best practices for the team.
  • Champion automated testing (unit tests, visual regression tests) as AI accelerates development.
  • Evaluate and adopt AI-enabled tooling for content operations, personalization, and testing.
  • Coach the team on responsible and effective AI use in engineering workflows.
• People Leadership, Mentorship & Career Management
  • Lead, coach, and grow the team, providing hands-on technical guidance and architectural thinking.
  • Own performance management, career development, and growth planning for each team member.
  • Hire selectively to complement the team’s strengths as needed.
• Platform Documentation & Knowledge Distribution
  • Document architecture, integrations, and operational knowledge to ensure it lives with the team.
  • Cross-train the team and distribute ownership to avoid single points of failure.
• Production Support & Operations
  • Own break-fix resolution and production support (L2/L3) for the web platform, ensuring SLA compliance.
  • Maintain release processes, deployment standards, and on-call practices.

How You Operate

• Strong opinions, weakly held: pivot quickly when needed, without attachment to past decisions.
• Comfortable moving forward with evolving strategy, favoring pragmatic, collaborative solutions.
• Document and share knowledge as second nature, with a focus on building up the team.
• See the product lead as a genuine partner in shaping the platform’s direction.

Requirements

• Web Platform Engineering Excellence
  • 10+ years of web platform or CMS engineering experience, with deep, hands-on expertise in Sitecore AI and headless implementations.
  • Strong background in modern headless frontend architecture and Vercel or similar deployment platforms.
  • Deep experience with search platforms (Coveo, Algolia, Elasticsearch, or similar); Coveo experience is valued.
  • Proficient with Git and modern CI/CD practices (GitHub, GitHub Actions, Azure DevOps).
• Leadership & Communication
  • 5+ years leading engineering teams, with a track record of mentoring engineers and fostering career growth.
  • Experience partnering with a product lead or manager in a peer relationship.
  • Strong executive communication skills to represent the platform to senior leadership.
• AI & Modern Tooling
  • Deep, hands-on experience with AI-assisted development tools (Cursor, Claude Code, Copilot).
  • Enthusiasm for using AI to accelerate engineering work, with real-world examples of application.

Preferred Qualifications

• Experience partnering with marketing teams on content management platforms and operations.
• Experience on conversion-focused digital platforms (lead generation or e-commerce).
• Experience operating a platform across multiple regions (e.g., supporting European operations).
• Datadog or equivalent monitoring/observability expertise.
• Bachelor’s degree in Computer Science, Information Technology, or equivalent experience.

Tools & Technologies

• Sitecore AI, Next.js/React (App Router), Vercel, Coveo, Azure DevOps, GitHub, GitHub Actions, Git, LaunchDarkly, Datadog, Figma, Linear, AI coding tools (Cursor, Claude Code, Copilot).

Pay

The salary range for this position is $150,000 - $170,000 USD annually. Additional compensation may include eligibility for a quarterly or annual bonus program based on individual and company performance.

Benefits

• Competitive medical, dental, vision, disability, and life insurance benefits.
• Low-cost (free basic) employee medical coverage for employee-only plans; costs discounted after 3 and 5 years of service.
• Generous paid time off: 15 days of vacation, 4 personal days, 10 sick days, and 11 paid holidays. Additional vacation accrued with tenure, plus a birthday off after 1 year.
• 6-week paid sabbatical after 10 years of service (and every 5 years thereafter).
• 401(k) with company match up to 6% of pay after 6 months of service.
• Paid parental leave and lifetime fertility benefit reimbursement up to $10,000 (includes adoption or surrogacy).
• Employee Assistance Program.
• Critical illness, accident, hospital indemnity, pet insurance, and legal plans.
• Charitable giving program and benefits.
• Onsite housing discount at Greystar-managed communities (subject to availability).

Benefits are offered for full-time employees. For union and prevailing wage roles, compensation and benefits may vary due to collective bargaining agreements or local governing authority.