Director, Web & Digital Strategy - Remote

Responsibilities

• Oversee the overall strategy for web and related digital properties, particularly for key audiences including customers, prospects, partners, etc.
• Implement strategies to map and grow key web KPIs, including traffic, sessions, lead conversion, SEO, AIO/GEO, etc.
• Collaborate cross-functionally with internal leaders across sales, product, support and engineering teams
• Drive web strategies as it relates to marketing campaigns, business announcements, product launches, competitive takeouts, etc.
• Have overall responsibility of the website’s content, presentation and usability in addition to overall administration of content management system (CMS) processes and technology
• Manage project-planning processes (e.g., timelines, sprint planning, milestone tracking) in an agile environment or similar

Qualifications

• Bachelor’s degree in a related field
• 10-plus years of proven success in owning web strategy within corporate or high-tech environments
• Excellent leadership, organizational and strategic planning skills
• Demonstrated understanding of web-related usability and accessibility standards
• Proven experience of web technologies, standards, tools, services and applications
• Experience soliciting user, customer (installed base), partner and industry feedback
• Awareness of legislative requirements (e.g., Disability Discrimination, Data Protection, GDPR, CCPA/CIPA, and Freedom of Information)
• Proven experience with federated search capabilities across multiple content sources
• Experience with analytical methods for data collection, analysis and application of results for the purpose of measuring and reporting business KPIs
• Strong cross-group communication and negotiation skills
• Strong knowledge in the areas of web localization and accessibility
• Detail-oriented and results-driven with a track record of managing large-scale projects to completion on time
• Excellent written and verbal communication skills
• Experience and comfort presenting to senior and extended leadership teams