Director, Web & Digital Experience

Key Responsibilities

• Define and lead global website strategy aligned to growth, pipeline, brand and customer experience goals
• Establish the website as a measurable contributor to pipeline creation, progression, and conversion
• Leveraged focused GEO/AEO approaches to keep Hyland top of mind in key online topics
• Strategically help establish Hyland’s brand and evolving category in market on our web properties
• Translate go-to-market priorities into scalable digital experiences supporting campaigns, ABM, and full-funnel engagement
• Own website performance metrics including traffic quality, conversion, engagement, and pipeline contribution
• Drive continuous optimization through testing, personalization, AEO/GEO, SEO, and data-driven experimentation
• Enable seamless, end-to-end buyer journeys from engagement through conversion
• Align website experiences to campaign strategy and sales engagement
• Partner across marketing, sales, and regional teams to support integrated execution
• Balance centralized strategy with regional needs to drive consistency and scale
• Provide visibility into website performance and digital engagement trends

Experience & Qualifications

• 10+ years in digital marketing, website strategy, or digital experience leadership
• Provable experience with keeping pace of AEO/GEO needs
• Proven success driving website performance tied to pipeline, engagement, and business outcomes
• Experience aligning digital strategy to revenue and full-funnel marketing execution
• Expertise in website strategy, UX, SEO, analytics, and conversion optimization
• Familiarity with personalization, ABM, and marketing technology platforms
• Strong cross-functional leadership and stakeholder management skills
• Experience leading digital transformation and leveraging AI to improve performance