Director - Digital Experience

About the role

Granicus is seeking a commercially driven, technically fluent Director of Digital Experience to own and operate the company’s digital experience ecosystem—including website architecture, UX/UI, paid media traffic, and digital performance optimization.

This leader is responsible for ensuring Granicus’ website and digital channels function as a high-performing growth engine—driving qualified pipeline, accelerating buyer journeys, and delivering a best-in-class customer experience.

This is not a traditional web management role. This is a revenue-impacting leadership role responsible for the strategy, architecture, performance, and continuous optimization of Granicus’ digital presence.

Responsibilities

• Website structure, navigation, and information architecture
• Page hierarchy, internal linking, and user flow optimization
• Landing page strategy and development
• Conversion path design and optimization
• CMS ownership and governance
• Site speed, performance, and technical health
• Mobile responsiveness and accessibility compliance
• UX/UI and Digital Experience Design
• Lead UX/UI and Digital Experience Design
• Own Paid Media and Digital Traffic Acquisition
• Lead strategy and execution for digital traffic generation
• Ensure traffic acquisition aligns to pipeline and revenue objectives—not vanity metrics
• Paid search
• Paid social
• Display and retargeting
• Digital campaign landing page alignment
• Media agency management (if applicable)
• Traffic quality and efficiency optimization
• Own Web Analytics, Digital Performance, and Conversion Optimization
• Establish Granicus’ digital performance measurement framework and optimization roadmap
• Translate performance insights into actionable optimization initiatives
• Website analytics ownership (Google Analytics, Adobe, etc.)
• Conversion rate optimization strategy
• Funnel performance analysis
• Traffic source performance tracking
• Digital attribution and reporting
• A/B and multivariate testing programs
• Continuous experimentation roadmap
• Own Digital Infrastructure and Martech Integration
• Ensure Granicus’ website and digital systems operate as a modern, integrated growth platform
• CMS platform ownership
• Integration with CRM, marketing automation, and analytics platforms
• Tag management and tracking infrastructure
• Technical SEO foundation and optimization
• Data integrity and performance tracking accuracy

Qualifications

• 10+ years of experience in digital marketing, web strategy, or digital experience leadership, preferably within B2B SaaS environments.
• Strong expertise in:
• Website architecture and management
• UX/UI and conversion optimization
• Paid media strategy and execution
• Digital analytics and performance measurement
• CMSPaymentsmart platforms (WordPress, Drupal, Sitecore, Webflow, etc.)
• Martech integrations
• Technical SEO fundamentals

Skills

• Commercially minded: Understands how digital experience drives pipeline and revenue.
• Technically fluent: Understands website infrastructure, analytics, and platform integrations.
• Performance-oriented: Driven by measurable outcomes and continuous optimization.
• Strategic but execution-capable: Can define roadmap and ensure delivery.
• Customer-obsessed: Deep focus on user experience and buyer journey.

Benefits

• Flexibility & Balance
• Company-Wide Wellbeing Days
• Work From Home Reimbursement
• Health & Wellness
• Online Learning Platforms
• Competitive Salary & Bonuses
• Equal Opportunity Employer