Director, US Patient Marketing

About the role

Cytokinetics is a specialty cardiovascular biopharmaceutical company, building on its over 25 years of pioneering scientific innovations in muscle biology, and advancing a pipeline of potential new medicines for patients suffering from diseases of cardiac muscle dysfunction. The Director of US Patient Marketing will lead patient facing media strategy, execution, analytics, and major innovation initiatives.

Responsibilities

• Own end-to-end patient media strategy to ensure consistent reach, frequency, and storytelling across platforms.
• Manage all media planning, buying, optimization, performance measurement, including audience targeting, as well as associated budget.
• Define audience strategies using claims-based data, behavioral insights, contextual targeting, and first-party data.
• Own all marketing and media metrics, measurement frameworks, and performance optimization.
• Develop and maintain a unified measurement framework connecting digital engagement to patient outcomes.
• Own dashboards and performance reporting for patient.
• Partner with Commercial Analytics and Data Science teams to integrate media, CRM, web, and claims-based data.
• Develop and lead testing frameworks.
• Translate complex data into clear, actionable recommendations for brand strategy and investment decisions.
• Drive continuous optimization of media performance through structured learning agendas.
• Lead evaluation, piloting, and scaling of emerging marketing technologies and capabilities.
• Partner closely with IT to enable operational capabilities, data infrastructure, and scalable marketing technology systems to support media execution and measurement.
• Identify and implement opportunities to improve automation, reporting efficiency, and predictive analytics.
• Stay current on healthcare media, data, and technology innovations and translate them into actionable strategies.

Qualifications

• Minimum 4+ years of U.S. pharmaceutical brand marketing experience.
• Minimum 2+ years of experience managing/leading pharmaceutical patient media.
• Bachelor’s degree in Marketing, Business, Analytics, Statistics, Communications, or related field.
• 10+ years of experience in pharmaceutical, biotechnology, or healthcare marketing.
• Mature metrics governance and performance measurement framework.
• 2+ years of hands-on patient media experience in a pharmaceutical or healthcare setting.
• Strong background in media analytics, attribution, testing, and performance optimization.
• Experience working in highly regulated industries with MLR review processes.
• Strong alignment between media investment and patient engagement outcomes.
• Strong communication and stakeholder management skills.

Preferred Qualifications

• MBA or advanced degree.
• Experience launching or supporting specialty, cardiovascular, or complex pharmaceutical brands.
• Experience building omnichannel measurement frameworks.
• Experience working with IT/data engineering teams on marketing technology infrastructure.
• Experience in black box, REMs, rare disease and/or specialty pharma (a plus).

Pay

The expected salary range for this position based on the primary location of Radnor, PA is $225,000-$262,500. The base pay offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors.

Note

This position will require 4 days onsite a week.

Fraud Warning

Please be advised that all legitimate offers from Cytokinetics will come directly from our official email domain (Cytokinetics.com) and will only be made after completing a formal interview process. Here are some ways to check for authenticity:

• We do not conduct job interviews through non-standard text messaging applications.
• We will never request personal information such as banking details until after an official offer has been accepted and verified.
• We will never request that you purchase equipment or other items when interviewing or hiring.

If you are unsure about the authenticity of an offer, or if you receive any suspicious communication, please contact us directly at talentacquisition@cytokinetics.com.