Director, US Marketing Inbrija/Ampyra (Brand Lead)

Responsibilities

• Leads and delivers annual brand plans and strategies for the assigned neurosciences brands stemming from global plans co-created with the global brand team.
• Leads and delivers execution of approved strategies, designs brand experiences, and creates aligned campaigns and tactics targeting healthcare providers, patients, and payers.
• Leverages deep customer, market, and competitive insights to design, deliver, measure, and enhance brand objectives.
• Partners closely with the US Head of Digital to orchestrate coordinated omnichannel engagement strategies and make investment and resource allocation decisions to maximize return on marketing investments.
• Champions innovation, optimizes product life-cycles, and is accountable for brand performance and budget management.
• Builds effective working & cross-functional relationships with key internal customers (e.g., sales, medical, legal, regulatory, market access, compliance, Global).
• Develops and supports execution of promotional speakers’ bureaus and peer-to-peer educational programs directed at HCPs and patients; develops and maintains strong external relationships with Key Opinion Leaders (KOLs).
• Manages partnerships with all external vendors to ensure timely completion of marketing projects within budget and aligned to brand guidelines and strategic/tactical brief.
• Defines lead and lag measures and goals for performance and campaign impact. Proactively optimizes and enhances budget, messaging, and tactics based on insight and ongoing measurement plan.
• Assumes budget accountability for the full brands’ budgets and proactively monitors costs against such budget, optimizing allocations as needed.
• Develops and delivers presentations to commercial management and other internal groups. Ultimately responsible for the Brands strategy at the Commercial Execution Committee, led by the North American President.
• Guides, develops, and coaches their direct report(s). Ensures clear performance and development plans are in place and holds team accountable.

Qualifications

• Bachelor’s degree in science or business required. MBA strongly preferred.
• Minimum of 8 years of experience in specialty pharmaceutical, biotechnology industry or life sciences, or other complex disease state required. At least 6 of these years in product marketing, and 2 years experience in a Brand Leadership capacity (preferred).
• Minimum of 3 years of direct neurology experience, with Movement Disorders preferred.
• Strong project management skills required; ability to support and prioritize responsibilities required.
• Experience with Promotional Review Committee (PRC) required.
• Demonstrated ability to work cross-functionally with other departments as necessary to achieve business goals required.
• Influence and negotiating skills, specifically with business partners or management required.
• Ability to work in a dynamic, fast-paced, team-oriented environment required.
• Excellent organizational, interpersonal, and communication skills required.
• Ability to travel up to 25% of the time required.
• Solid experience in HCP promotion, with at least some exposure to Patient Marketing required.
• Experience in payer marketing in specialty pharmaceuticals preferred.
• Proven leadership, both with direct reports and in a matrix environment required.