Director, Surgical Vision Equipment Portfolio, GSM | Irvine CA, Jacksonville FL, Dublin Ireland

About the role

The Director, Surgical Vision Equipment Portfolio, GSM will lead the development and execution of the global marketing strategy for the surgical vision equipment, digital and accessories portfolio to drive short and long-term growth.

Responsibilities

• Global portfolio planning for the cataract equipment portfolio (e.g., laser-assisted cataract surgery equipment and phacoemulsificatio system) and the refractive equipment portfolio (e.g., laser corneal refractive equipment), including development/execution of a 10-year strategic plan and strategic/financial planning cycle outputs with inclusion of R&D innovation and financial plans both for top line and bottom line.
• Strategic Leadership and commercialization of innovation pipeline, working collaboratively with R&D, Regulatory, Clinical Affairs, and other functions/regions.
• Lead Global portfolio strategy, positioning, channel, pricing and lifecycle management.
• Lead clinical claims and evidence strategy and working professional education and clinical team to deliver the messages.
• Designs recommendations for global branding, positioning, and pricing strategies that deliver value.
• Directs the activities of complex customer and competitor analyses in the areas of product preferences, potentials, sales coverage, market size, marketing practices and trends, and prepares forecasts and recommendations.
• Internal & External Collaboration: Lead efforts in elevating how org shows up in ophthalmology, including industry and society engagement strategy, VOC, User meetings, Advisory board, competitive rebuttals, etc.; Facilitates effective stakeholder relationships and alignment to develop successful strategies and execution; Provides leadership and vision for brands in development, and leverages opportunities with regional partners, customers, Johnson and Johnson brands and alliances.
• People Leadership: Performance management; Provides coaching, feedback and development opportunities for team members; Leads efforts for talent acquisition and talent development for the team; Leads talent development and leadership pipeline; Builds a high performing team and winning team culture.

Qualifications

• Minimum of a bachelor’s degree is required.
• Minimum of 10 years work/business experience is required.
• Health care experience is required.
• Marketing leadership experience is required.
• Proven track record of developing talent with positive leadership characteristics is required.
• Experience and successful track record leading product innovation and successful commercialization is required.
• Strong strategic marketing fundamentals including positioning, claims, advertising judgment, and customer insights is required.
• Strong cross functional leadership, ability to set vision and inspire cross functional team is required.
• Strong servant leader characteristics and mindset, ability to influence cross-functionally and across regions without direct authority is required.
• Strength interacting with a variety of customers – patients, surgeons, Key Opinion Leaders, Distributors, and investors/start-up organizations is required.
• Demonstrated ability to lead marketing agencies and inspire strong output is required.
• Up to 30% domestic and international travel may be required.

Preferred Qualifications

• Master’s degree in business (or related discipline) is highly preferred.
• Finance planning experience.
• Ophthalmology industry knowledge.
• Hardware and software product management skills.
• Portfolio branding experience.