Director, Strategy

About the role

MRM is part of the Omnicom Precision Marketing activation practice. This practice integrates CRM platform expertise, journey management, and first-party data capabilities with creative excellence and performance capabilities, enabling Omnicom to deliver intelligent activation across the full funnel with data-driven decisioning at scale to help clients move faster and deliver more connected customer experiences. MRM is a modern relationship marketing agency dedicated to building enduring brand relationships. MRM's specialized capabilities drive relationship lifetime value and span CRM, Customer Experience, and Commerce with data and martech at the core. MRM operates in a borderless, integrated way to enable greater collaboration, creativity, and true speed to market. For more information, please visit www.mrm.com. The Strategy Director develops and creates the strategic context for recommendations, using frameworks developed by Strategy and Client Engagement leadership, taking into account a holistic view of our clients’ business and brand, category, market, and consumer. This role leads consumer understanding and tells stories that stimulates creative and analytical minds. (S)he must to have a passion for integrated relationship marketing across the entire customer lifecycle, working closely with Brand Leadership, Customer Experience, UX Design, Creative, Analytics, Production and clients in the formulation of their strategies and plans. The best candidate understands qualitative and quantitative research, with the ability to know the difference between data and insights, executions and ideas, and able to turn knowledge into actionable recommendations.

Responsibilities

• Provide strategic support to the account teams in the creation and execution of comprehensive digital and CLM marketing plans
• Lead and consult on the implementation of tactics, technologies and coordination of efforts, ensuring tactical plans achieve client objectives and strategies
• Define strategic opportunities for Customer Experience and Customer Lifecycle Management in the overall context of a client’s marketing communications plan, based on data driven insights and qualitative observations
• Leverage audience data to provide insights on consumer behaviors, segmentation and targeting in an actionable way in order to influence content decision making and custom content development
• Understand and identify the role of websites, mobile, online media, social, direct mail, email, applications, and other emerging digital and CRM platforms in the construction of consumer experience plans/journeys
• Identify/Explore new avenues for communicating effectively and imaginatively with audience groups
• Develop research-based POVs regarding potential opportunities, consumer trends/culture, technology, media, best practices, etc.
• Guide/Lead, manage and inspire junior strategist on client projects as needed

Requirements

• Bachelor’s degree or greater preferred
• 10+ years’ experience in marketing strategy or planning role, with direct/digital/CLM/content marketing experience required, in an agency, client, or management consulting organization
• Experience in Loyalty Programs or Automotive industry is a plus
• Experience developing marketing plans and strategies for complex direct and digital marketing initiatives
• Strong understanding of digital and CRM marketing best practice