Director, Strategy

CoLab is a fully integrated, cross-discipline team that provides best-in-class services in a fluid and modular way. With our clients at the center, we create brand movement at the speed of people’s lives by connecting real-time data with world-class creative, content, and media in service of growth and return on investment. CoLab is a “power of one” solution, encompassing data, media, and production. By drawing from across the vast Publicis Groupe network, we deliver innovation and specialized skills to our clients, while offering enriching opportunities and inclusive benefits to our employees. We combine the atmosphere of a startup with the stability and experience of a global leader.

About the role

The Director, Strategy leads the development of integrated brand and experience strategy across portfolios, franchises, or therapeutic areas. This role directs brand positioning, messaging, and narrative development, and ensures those foundations are translated into cohesive, high-performing customer experiences across channels and touchpoints. The Director serves as senior strategist to clients and internal partners, guiding teams to deliver data-driven, insight-led strategies that drive growth and differentiation.

Responsibilities

• Direct development of strategic imperatives, critical success factors, brand positioning, value propositions, messaging frameworks, and brand architecture.
• Champion the impact of brand building for clients, reinforcing CoLab’s role as a commercial partner and ensuring proactive strategic support.
• Define and guide integrated brand and experience strategy, ensuring alignment between brand intent, customer needs, and business objectives.
• Translate brand strategy into experience principles, journeys, and omnichannel engagement frameworks that guide execution.
• Serve as day-to-day strategist to clients, shaping go-to-market direction and facilitating key strategic decisions.
• Partner with Creative, Media, Data, and Technology leadership to ensure brand and experience strategy inform execution from concept through activation.
• Ensure consistency and stewardship of brand meaning, tone, and expression across experiences, touchpoints, and engagement moments.
• Contribute and potentially lead high-stakes presentations, workshops, and working sessions with senior client stakeholders.
• Contribute to agency thought-leadership and big ideas thinking.
• Mentor and develop strategy talent, setting standards for strategic rigor, clarity, and integrated brand + CX thinking.

Requirements

• 5+ years of experience in brand strategy, experience strategy, or integrated planning.
• Demonstrated ability to lead positioning, messaging, and experience strategy for complex brands.
• Strong leadership, facilitation, and storytelling skills; comfort influencing senior stakeholders.
• Strong desire to work within a healthcare agency culture where creativity is viewed as everyone’s responsibility.
• Curiosity and adaptability in applying AI to improve workflows.
• Deep experience in healthcare or regulated categories is required or strongly preferred, along with a strong desire to break the mold of traditional pharma advertising.

Benefits

• Medical, dental, and vision coverage.
• Disability insurance.
• 401(k) retirement plan.
• Parental and family care leave.
• Family forming assistance.
• Tuition reimbursement.
• Flexible time off.

Pay

Compensation range: USD $106,780.00 – USD $170,937.00 annually. This range reflects the pay the company believes it will offer for this position at the time of posting. Compensation will be determined based on skills, qualifications, and experience, along with the requirements of the position.