Director, Strategic Planning
About the role
The Director is a critical role within Tinuiti’s Strategic Planning team. The role is focused on promoting and expanding Tinuiti’s Strategic Planning capability and is the primary integrated media planning lead on a Health and Wellbeing account.
Responsibilities
Leading the strategic planning capability on your key client(s) as well as, advancing our strategic media capabilities across the broader team
Orchestrates the development of strategic media plans that reflects a client's business strategy to advance its share/penetration and achieve profitable growth.
Partner with communications planners as needed to ensure strategic alignment across audience, messages, and channels
Produces & templatizes the core outputs of Tinuiti’s planning tool suite
Oversees training curriculum on uncovering consumer insights and translating them into ideas that address client challenges
C-Level partnering by contributing to Tinuiti’s solution capabilities and meeting the agency ROCK goals. Be a critical stakeholder in the development of Tinuiti’s planning tool partners.
Evaluates and roadmap the further development of Tinuiti’s suite of tools
Leads consultancy opportunities focused on media mix and audience development
Creatively craft information into concise stories that engages, inspires, and motivates
Builds trust with clients and become trusted advisors by showing skills and expertise in their business (i.e. data, goals, needs, etc)
Instills a break-it approach to strategy and the role of media to unlock growth and develop new case studies for brands and the agency
Qualifications
10+ years of media strategy and planning experience
Experience across both linear and digital channels, with a heavy focus across video channels and social
Strong POV of industry planning, insights, and competitive tools
Expert knowledge of the media landscape
Knowledge across planning and research tools, example: NMI, Commspoint, Kantar, Similar Web, Pathmatics, etc.
Ability to build relationships with clients and peers (trusted advisor)
Strong written and oral communication skills, specifically around presentation story-telling
Ability to travel to onsite meetings occasionally