Director, Strategic Planning

We need to output HTML fragment with sections: headings

for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. No job title heading. No Job ID. Remove boilerplate, EEO, etc. Also remove "We’d Love To Hear From You If ..."? That's a note encouraging applications; maybe considered boilerplate? It's not a standard EEO but it's encouraging underrepresented groups; might be considered boilerplate? The instruction: remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. The "We’d Love To Hear From You If ..." is encouraging to apply; could be considered application instruction? It's not exactly instruction to apply but encouraging. Safer to remove it. Also remove "FLSA Classification: Exempt". Remove benefits? Benefits section is present: we have Benefits with details. So include Benefits heading. Pay: Not mentioned. So no Pay section. Schedule: Not mentioned (maybe remote/flexible? It mentions fully remote environment, flexibility. That's about work arrangement, not schedule. Could be considered Schedule? The instruction: include Schedule section only if posting actually states them. It mentions "fully remote environment, and flexibility to take the time you need, when you need it." That's about flexibility, not schedule. Might be considered Schedule? Probably not. Safer to omit Schedule. Qualifications: The posting includes "Professional & Technical Qualifications" list. That's qualifications. Also maybe "Level and scope alignment" is more about role description. Could be considered Responsibilities? Actually there is a "Key Responsibilities" section with subheadings: Client‑Centric, Product‑Led, Data & Measurement‑Driven, The Tinuiti Way, Owner Mindset, People Leader, Ways of working and values. Those are responsibilities. So we can group them under Responsibilities. We also have "Who We Are" intro about Tinuiti. That could be "About the role"? Actually "About the role" is typical. But we have "Who We Are" describing company. Could be considered About the role? Might be better as a brief intro paragraph before sections. Not required to have heading. Could just be a

before sections. We need to preserve all substantive information. So we need to include the company overview, the encouraging note? We removed that. Might lose some substantive? It's encouraging underrepresented groups to apply; could be considered EEO boilerplate. Probably safe to remove. We need to include responsibilities as bullet lists under

• . The responsibilities are described in paragraphs; we need to convert each bullet point? The text includes headings like "Client‑Centric", then paragraphs. We could treat each heading as a subsection? But we only allowed

  for section headings. We could make each of those as

  subheadings? The instruction: use

  for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid other headings? It says use

  for section headings (list). Likely they want only those top-level sections. So we should not create additional

  for subheadings. Instead we can put the content under Responsibilities as prose or lists. We need to preserve specifics; we can break into

  • for each duty. The responsibilities are enumerated in paragraphs; we can extract each duty as a list item. Let's parse responsibilities: Under "Client‑Centric": - Own the strategic planning relationship for one or more key clients, translating briefs into clear growth opportunities, consumer barriers, and integrated media strategies that inform major client decisions. - Drive strategic planning initiatives by translating client briefs into growth opportunities, identifying the right consumer target and barriers, and designing media strategies centered on client priorities. - Deliver strategic insights and media planning expertise to guide recommended media approaches, sufficiency, ecosystems, and scenario planning models that meet marketing objectives. - Stay ahead of shifts in the media ecosystem, cultural tentpoles, and consumer trends to strengthen client strategies and identify new opportunities. - Support new business pitches in collaboration with Strategic Planning leadership and Business Development. Under "Product‑Led": - Lead and evangelize adoption of Tinuiti’s planning suite and broader product/tool ecosystem within planning work, ensuring strategies are scalable, efficient, and grounded in strong inputs. - Maintain strong fluency in audience, planning, and research tools; help clients and internal teams understand what the tools can do, how the data is structured, and where the limitations are. - Construct narratives from planning and research data that guide clients toward action and connect product/tool outputs to business goals. - Provide feedback on new planning and research partners/tools that can improve Tinuiti’s end‑to‑end planning capability. Under "Data & Measurement‑Driven": - Analyze complex client data, market dynamics, and consumer needs to identify what matters most and convert those findings into clear, consumer‑centric strategic recommendations. - Build clear, consumer‑focused narratives from complex datasets to inform client strategy, partnering with research and tool providers where needed. - Understand predictive models and advanced measurement methodologies, and connect planning outputs to MMM, incrementality, attribution, and broader measurement frameworks as appropriate. - Ensure strong QA and analytical rigor across planning outputs, acting as a first line of defense against errors in planning and audience data. - Oversee testing and analytical approaches that help clients make better planning decisions and learn from results over time. Under "The Tinuiti Way": - Deliver data‑backed consumer strategy and media planning expertise with a deep understanding of channel capabilities, performance measurement, and how channels work together across the full marketing mix. - Demonstrate expert‑level critical thinking by combining data with media planning fundamentals to assess, challenge, and sharpen strategic decisions and media mix recommendations. - Apply deep practical and strategic expertise across paid, earned, and owned media to advance client objectives and improve the quality of integrated planning. - Lead client education on media fundamentals and the implications of different media scenarios and recommendations. Under "Owner Mindset": - Evangelize strategic thinking and a strong point of view in day‑to‑day client work and team leadership. - Take accountability for client strategy and media mix outcomes, leading by example and learning quickly from both successes and challenges. - Proactively identify and collaborate on cross‑sell opportunities and contribute meaningfully to major new business efforts. - Coach and mentor more junior team members on advanced strategic thinking, problem solving, and skill development. Under "People Leader": - Lead and mentor a team of planners, fostering collaboration, innovation, and continuous improvement in the strategic planning function. - Set clear goals and expectations, review planning work for quality, and provide ongoing developmental feedback and coaching. - Help shape training curricula, templates, and planning outputs that raise the overall capability of the team. - Build stretch opportunities and pathways for emerging planning talent to grow into more senior strategic roles. - Build and scale a strong planning bench by coaching planners, reviewing output quality, and challenging thinking to raise the standard of strategic work across the account. Under "Ways of working and values": - Greatness attracts Greatness: Raise the craft bar, seek feedback, and embrace new tools and AI responsibly. - Clients grow, we grow: Anchor strategy in business outcomes with innovation, precision, and proof. - Culture of ownership: Act with speed, reduce waste, and own results end‑to‑end. These could be included as responsibilities as well. Now Qualifications: list: - 10+ years of media strategy and planning experience. - 2+ years of people management experience managing planners or adjacent IC talent, including coaching, quality review, performance feedback, and goal setting. - Strong experience across both linear and digital channels, with particular strength in video and social planning. - Expert command of the media landscape and strong point of view on planning, insight, and competitive tools. - Deep familiarity with planning and research tools (e.g., Kantar, SimilarWeb, Pathmatics, MRI, eMarketer, and related platforms). - Demonstrated ability to build trusted client relationships and act as a strategic advisor. - Demonstrated ability to use AI tools to improve personal and team effectiveness, encourage responsible experimentation, and coach others in role-appropriate, trust-but-verify use of AI. - Strong written and verbal communication skills, especially executive storytelling and presentations. - Experience managing and developing planning talent. - Ability to travel to onsite meetings as needed (typically limited). Also KPIs (directional; set as Rocks) maybe could be considered Qualifications? It's more performance metrics; could be included under Qualifications or maybe a separate section? Not in allowed headings. Could be included under Qualifications as additional bullet. We also have "Level and scope alignment" describing level, team, scope. That could be part of Responsibilities or maybe a separate section like "About the role". Might be better to include under Responsibilities as it describes role scope. We need to avoid fluff like "commensurate with experience". Not present. Now Benefits: we have details: - Unlimited PTO: description. - 20 paid holidays, including multiple long weekends. - Fully remote environment, flexibility. - Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts. - Retirement: Match up to 4% of your contributions at 100%. - Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity. - Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child. - Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources. We should include Benefits heading

    Benefits

    with a
    • for each benefit item. Now we need to output only HTML fragment, no /, no markdown. We'll start with a

      for company overview (Who We Are). Then maybe a

      for the encouraging note? We removed it. Could keep as a

      but it's encouraging underrepresented groups; might be considered EEO? It's not exactly EEO but it's a statement to encourage applications. Might be considered boilerplate? Safer to keep? The instruction: remove EEO/equal-opportunity/scam-warning boilerplate. This is not exactly EEO but it's encouraging underrepresented groups to apply; could be considered similar. I'd remove it. Now structure:

      Who We Are Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.

      Then

      About the role

      maybe we can put a brief description: As a Director, Strategic Planning, you will lead the strategic planning capability for key clients while advancing Tinuiti’s broader media planning and strategy discipline. You will turn audience, cultural, competitive, and marketplace insight into integrated media strategies that help clients grow market share, strengthen their brand, and drive profitable business outcomes. You’ll serve as the senior strategic planning lead on assigned accounts, guide teams in developing media plan scenarios and recommendations, and partner closely with Client Partners, channel specialists, communications planners, Analytics/Econometrics, and Product to ensure strategy is consumer‑centric, measurable, and clearly presented. You will also help raise the standard of planning craft across the team through coaching, tools, frameworks, and thought leadership. That's a good summary. Then

      Responsibilities

      with
      • items covering all the bullet points we