Director, Strategic Event Content Operations

About the role

The Role

ServiceNow's event portfolio—Knowledge, World Forums, Summits—generates meaningful pipeline and engagement at scale. This is a role where you drive impact at the intersection of creative strategy and operational discipline, building a content operation that thinks across formats, audiences, and business outcomes, not just what happens on stage or on screen.

Responsibilities

• Content strategy across the portfolio: Editorial direction for Knowledge, World Forums, and select other strategic events—defining what stories we tell, how we frame them, and which formats serve which audiences (live, on-demand, short-form, social, etc.).

• Portfolio-level content planning: Making strategic decisions about where and how we deliver content across event types and formats. You understand the tradeoffs between in-person engagement, streamed experiences, and on-demand value, and you guide those decisions with clarity.

• Broadcast and streaming strategy: Match content strategy with the live production and distribution for major events—from technical architecture through creative execution to post-event distribution and measurement

• Content operations and asset management: The systems and processes that let us capture, organize, tag, and repurpose content across the portfolio; the metadata and archival strategy that makes content discoverable and valuable over time.

• Vendor and agency partnerships: Managing relationships with broadcast, production, streaming, and creative partners to outcomes, not just deliverables.

• Team and budget: Overseeing the content operations team and managing the budget for content production and technology.

• A point of view on our content strategy: Where enterprise event content is heading and what ServiceNow needs to build or change to stay ahead.

Qualifications

• 10+ years in event production, content operations, broadcast, streaming, or related disciplines—with at least 3 years in a leadership or senior role managing teams or cross-functional programs.

• Demonstrated expertise driving content strategy and operations at large-scale enterprise events (10,000+ attendees preferred), with strong fluency in broadcast/streaming or multi-format content delivery.

• Experience across multiple event formats or portfolio-level content planning (not just single-event expertise).

• Experience managing teams, budgets, or cross-functional programs at a large organization.

• Fluency with enterprise software, B2B tech, or SaaS environments; bonus if you've worked in tech company marketing or events.

• Proven ability to manage vendors, agencies, and production partners from strategy through post-event evaluation.

• Understanding of live streaming platforms, broadcast infrastructure, and digital distribution; experience with metadata, asset management, or content archival systems is a plus.

• Strong communication skills; comfortable presenting and building consensus with senior marketing and executive stakeholders.

• Willingness to travel for event execution.