Director, Storytelling

About the role

College Track is a comprehensive college completion program empowering students from underserved communities to overcome systemic obstacles, earn a bachelor’s degree, and build meaningful careers. From high school through college graduation, we provide a 10-year integrated program of academic, financial, and personal support.

Responsibilities

• Partner with internal leaders to build and execute an annual storytelling plan and year-round content pipeline.
• Cultivate deep, trusted relationships with scholars, alumni, families, site staff, and Education team members to collect authentic stories ethically and respectfully.
• Embed storytelling practices across departments to support fundraising, scholar recruitment, and strategic partnerships.
• Lead end-to-end production of written, visual, video, audio, and digital multimedia content reflecting College Track’s values and institutional narrative.
• Partner with internal teams and manage freelance creatives (photographers, videographers, writers) as needed.
• Social media & content distribution: Oversee social media storytelling strategy, editorial calendar, and platform management. Supervise, coach, and mentor a part-time student employee handling daily social media scheduling, posting, and engagement tracking.
• Asset management & systems: Build, organize, and maintain a searchable, accessible digital library of stories, photo/video assets, and testimonials. Establish asset permissions, metadata standards, and ethical usage guidelines to streamline cross-departmental collaboration.

Qualifications

• Experience: 5–7 years of progressively responsible experience in storytelling, journalism, communications, content strategy, or digital media.
• Education: Bachelor’s degree in Journalism, Communications, English, Marketing, Digital Media, Film, or a related field.
• Core Skills: Exceptional interviewing, writing, and editing capabilities; proven success managing multimedia projects (photo, video, social) and editorial calendars.
• People & Relationships: Demonstrated skill in building authentic relationships across diverse communities and managing or mentoring staff/students.
• Mission Alignment: Fierce commitment to educational equity, ethical/strengths-based representation, and diversity, equity, inclusion, and belonging (DEIB).

Skills

• Fierce commitment to educational equity, ethical/strengths-based representation, and diversity, equity, inclusion, and belonging (DEIB).

Benefits & Workplace Culture

• Time Off: Up to 23 discretionary time-off days (sick/vacation) plus 23 paid office closures and holidays in your first year.
• Comprehensive Benefits: Robust coverage centered on health care, financial security, and work-life balance.

Pay

Expected Hiring Range: $127,500 – $139,999 (Full Salary Band: $115,000 – $165,000)

Schedule

In-person, up to 50% travel required