Director, Communications and Narrative

About the role

The Director of Communications & Narrative owns the story — externally and internally. This role sits at the intersection of PR, agent marketing, and corporate communications, reporting directly to the VP of Global Marketing and Communications.

Responsibilities

• Own end-to-end press release strategy from drafting through distribution and follow-up
• Build and manage reporter relationships, pitch stories proactively, and lead embargo coordination
• Serve as the communications lead for major corporate announcements including product launches, partnerships, leadership appointments, and company milestones
• Develop messaging and content that speaks directly to eXp's agent base
• Translate corporate initiatives and product updates into agent-relevant communications that drive awareness and engagement
• Partner with marketing and product teams to ensure agent communications are timely, clear, and on-brand
• Lead communications strategy for major product launches, including an upcoming marquee Hub launch
• Own shared product marketing narrative responsibilities assigned by initiative
• Cross-functional alignment on messaging across business lines, creative, and leadership

How You Will Make An Impact

• PR Strategy & Media Relations: Own end-to-end press release strategy from drafting through distribution and follow-up. Serve as the communications lead for major corporate announcements including product launches, partnerships, leadership appointments, and company milestones.
• Agent Marketing Communications: Develop messaging and content that speaks directly to eXp's agent base. Translate corporate initiatives and product updates into agent-relevant communications that drive awareness and engagement. Partner with marketing and product teams to ensure agent communications are timely, clear, and on-brand.
• Corporate & Product Announcements: Lead communications strategy for major product launches, including an upcoming marquee Hub launch. Own shared product marketing narrative responsibilities assigned by initiative. Coordinate cross-functional alignment on messaging across business lines, creative, and leadership.

Qualifications

• Experience 10+ years in communications, PR, content strategy, or corporate communications
• At least 3 years in a senior or leadership role with direct ownership of communications strategy
• Proven track record of managing executive communications at the C-suite level
• Experience owning press release strategy end-to-end, from drafting to distribution to reporter follow-up
• Background working inside a publicly traded company is a strong asset
• Real estate, proptech, financial services, or franchise environment experience is a plus

Benefits

• Work from Anywhere
• Flexible Time Off for Salaried Employees
• 401k with 4% match (immediate vesting)
• Robust Medical, Dental, & Vision benefits
• Company provided equipment
• Monthly Technology Stipend
• FSA & HSA with employer contributions
• Health & Wellness incentives
• 100% Paid Parental Leave

Pay

Negotiable based on experience and qualifications.

Schedule

Work from anywhere in the US.