Jobs · Marketing · Maryland

Director/Sr Director Product Line (SNRS)

Advanced Acoustic Concepts · Clarksburg, MD · 3 wk ago
HybridMarketing$169k–$245k/yrFull-time

About the role

The Director/Sr. Director Product Line (DPLM) role is responsible for defining and executing the overall business strategy for the company's product lines. This includes market analysis, product roadmap development, and coordination with the Business Development team to secure customer requirements and funding.

Responsibilities

  • Direct and define principal market requirements which result in the formulation of the overall business strategy and results in the annual business plans for new programs and/or products.
  • Maintain a Product Roadmap and IR&D Budget Plan that will be briefed and approved by Senior Management.
  • Analyze and define the market for overall product strategies and opportunities; including, but not limited to, new technologies, joint venture opportunities or other business opportunities.
  • Coordinate with the Business Development (BD) team to solicit customer requirements to guide the Product Roadmap and ensure it meets desires of all key customers and identifies capabilities for expansion into new markets.
  • Work with Program Teams to determine solutions for these emerging needs and develop a plan to address these new features and capabilities through customer funding and IR&D.
  • Develop goals, budget and strategic business plans.
  • Define strategic framework for all product concepts and technology road maps.
  • Utilize innovative solutions, and constructive thinking to recognize market trends and directions to help develop annual business plans outlining key product line strategies and tactical action plans.
  • Engage with the Program/Technical teams to ensure individual program/project level decisions align with the product strategy for a family of products that share a common hardware/software baseline and ensure ancillaries are common across products when possible.
  • Update senior management with monthly strategic plan overviews.
  • Initiate, lead, and direct new business proposal efforts; i.e., mergers, joint ventures, acquisitions, and negotiations.
  • Represent the company by active participation in industry presentations, technology-based symposiums, and/or other technology or industry-driven functions, domestic and abroad.
  • Deliver quarterly business strategy plans to supplement and/or establish annual strategic business plans.
  • Support, communicate, reinforce and defend the mission, values and culture of the organization.
  • Support Business Capture activities in support of the business lines and supports proposal development. This includes technical writing, cost development, capture strategy (win themes, discriminators, price to win).
  • Responsible for product/business line orders, sales, profit and operational cash flow performance meeting or exceeding annual business plan commitments.
  • May be responsible for supervising Product Line/Program Managers and Engineering Subject Matter Experts assigned to the business unit.
  • Support strategic partnerships to achieve program growth; independently solve problems and recommend/implement solutions.
  • Communicate effectively, actively listen, and provide feedback with internal and external customers.
  • Recommend market strategies to expand sales and profitability.

Qualifications

  • Bachelor’s degree in related discipline with a minimum of 10 years of experience. 15+ years of experience with 4+ years in a supervisory capacity preferred. Master’s degree preferred.
  • Demonstrated experience working with U.S. Navy customers and programs, including NAVSEA, NAVAIR, Naval Warfare Centers, and US Navy Fleet commands.
  • Ability to motivate and lead sales team.
  • Experience in international marketing and sales management.
  • Excellent communication skills, both oral and written.
  • Proven track record of successful sales/product management/business development for technology products to the commercial and government industries.
  • Experience with NSA Certified products or products subject to Risk Management Framework (RMF) a plus.
  • Excellent organizational skills and work ethic.
  • Ability to effectively communicate and build relationships with external and internal customers.
  • Proficiency in Microsoft Excel, PowerPoint & Project or equivalents.

Benefits

  • Competitive Salary
  • Yearly Incentive Compensation Plan
  • Medical insurance for self and eligible family members
  • Generous 401(k) program - up to 7% company contribution and 100% immediate vesting
  • Tuition Reimbursement
  • Paid time off and paid holidays
  • Paid maternity, paternity, and parental leave
  • 9/80 Work Schedule (every other Friday off)
  • Hybrid Working Environment

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