Director, Sponsorship Sales (Baylor Sports Properties)

About the role

The Director of Sponsorship Sales will be responsible for generating incremental sponsorship revenue on behalf of the university to meet and exceed individual and team goals for Playfly. This role will work with the General Manager to pitch and close enterprise partnership agreements.

Responsibilities

• Open New Revenue Streams: Work with the General Manager to create sales inventory, revenue projections, category strategies, customized partnership platforms, and sponsorship strategy for the university athletics assets.
• Drive Revenue Growth: Develop and execute a strategic sales plan to generate new sponsorship revenue and renew existing partners in alignment with Baylor Sports Properties and Baylor Athletics’ goals.
• Business Development: Identify, research, and cultivate relationships with local, regional, and national brands that align with Baylor Athletics’ mission, values, and fan demographics.
• Portfolio Management: Oversee an established book of business of corporate partners, ensuring each relationship delivers measurable value and aligns with goals and objectives.
• Consultative Selling: Conduct thorough needs assessments to understand client objectives, develop tailored proposals, and negotiate contracts that deliver measurable ROI.
• Creative Storytelling: Build compelling sales presentations focusing on unique storytelling that leverage data, fan insights, and integrated marketing opportunities to elevate the partners marketing mix.
• Relationship Management: Maintain strong relationships with sponsors, campus stakeholders, and community leaders through consistent communication and in-person engagement.
• Industry Expertise: Stay current on sports marketing trends and category developments across the collegiate sports landscape.
• Activation Support: Work closely with Baylor Sports Properties Service and Operation team as well as Baylor Athletics internal teams to ensure flawless execution and delivery of partner assets.
• Game Day & Event Presence: Represent Baylor Athletics, Baylor Sports Properties, and Playfly Sports Properties with a high level of integrity, attitude and effort for designated home games, university events, and community functions.

Requirements

• Bachelor’s degree required
• 5-7 years of direct sales experience in the sports multi-media environment required
• Experience with integrated and “conceptual” sales
• Familiarity with KORE or similar CRM system
• Ability to generate and present ideas/concepts succinctly and provide creative solutions to prospects/clients
• Outstanding communication skills are essential for interactions with clients, operational leaders, and other senior executives
• Demonstrated professional sales presentation skills
• Ability to lift up to 50 lbs
• Ability to sit, stand, and walk-up stairs

Qualifications

• Be available for game days and evening athletic events and coaches shows
• Be available to travel for client presentations