Jobs · Marketing

Director Specialty Markets

NextGen Healthcare · United States · 1 wk ago
RemoteRemoteMarketingFull-time

About the role

The Director, Specialty Markets will focus on the intersection of strategic solutions alignment and operational excellence in a dedicated specialty market space. This role will work in a cross-functional matrix and demonstrates subject matter expertise (SME) in one or more of the following specialties: Rheumatology, Cardiology, ENT/Allergy, Urology, Gastroenterology, and/or Pulmonology.

Responsibilities

  • Prioritize clients by revenue, whitespace, and MSA to help the sales team qualify strategic prospective opportunities.
  • Partner with sales for alignment with Clients/Prospects quarterly meetings and with solutions and sales support teams to provide technical market-specific knowledge and guidance as a trusted advisor to the client or prospect to support the sales or client services activities.
  • Collaborate with sales team to develop ROI models for solutions adoption.
  • Partner with sales to develop presentations, provide demo/sales narrative(s), and specialty-specific selling tools.
  • Enhance specialty solutions which supports federal, state, local grants and objectives.
  • Segment Clients within Specialty by applicable characteristics.
  • Define and prioritize solutions gaps, competitive differentiators, competitive landscape.
  • Collaborate with Product Management on market requirements and defining competitive advantages.
  • Define and prioritize services gaps, for implementation and training, consulting, and partner services.
  • Collaborate with market owners to develop business cases to include 3-year financial model and define market characteristics plus specific windows of opportunity.
  • Outline organic and inorganic growth options, buy/build/partner.
  • Develop competitive pricing/packaging models that align with overall NGE pricing/packaging framework.
  • Collaborate with Market Manager on developing market messaging.
  • Perform other duties that support the overall objective of the position.

Requirements

  • Education Required: Bachelor's degree in business, marketing, or a related field. Or, any combination of education and experience which would provide the required qualifications for the position.
  • Experience Required: 10+ years' in ambulatory health organization. 10+ years' solutions, sales, IT, or operational management experience. Working experience with or advising clinicians, administrators, or other managers with direct responsibility for operational improvements.
  • Licenses/Certifications Required: Clinical or technical degrees, certifications, or licenses.

Qualifications

  • Knowledge: IT operations in the ambulatory setting, clinical and administrative knowledge of the market, consultative sales acumen, and business operations of NextGen; deep understanding of 'mission-driven' healthcare and its unique requirements for community care and government regulatory compliance.
  • Skills: Creative and strategic thinking skills, executive communication and presentation skills, collaborative.
  • Abilities: Foster teamwork; lead cross-functional teams; be a trusted advisor to the market both internally and externally.

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