Director, SP Comms & Content

About the role

Amazon’s Selling Partner Communities (SPC) organization is looking for a Director to lead Selling Partner Content & Communications (SPCC). This is the organization responsible for what content sellers see, which sellers see it, when they see it, and through which channel. It is a high-judgment, high-visibility leadership role that directly shapes the experience of millions of independent sellers who represent over 60% of units sold on Amazon.com.

The right leader brings high judgment, earns trust at every level, is right a lot, and has the ability to look around corners and think two steps ahead of the business. This person must be able to influence without authority across dozens of partner teams and coordinate the most complex, cross-functional communications challenges at Amazon. This is a role for someone who thrives in ambiguity, makes the right call under pressure, and can hold both the seller’s perspective and Amazon’s business priorities in tension without defaulting to easy answers.

Key responsibilities

Seller Events and High Velocity Events

• Own end-to-end communications strategy for Amazon’s highest-stakes seller moments: Prime Day, Prime Big Deal Days, Black Friday/Cyber Monday, Holiday, and Seller Events (New Seller Summit, Seller Growth Summit, Amazon Accelerate)
• Drive dynamic, personalized communication plans that adapt based on each seller’s readiness and context
• Lead multi-channel event playbooks and cross-functional coordination with partner teams
• Own Accelerate scripting and event content strategy

Strategic Communications Management

• Own the writing, execution, and amplification of all strategic communications across internal seller-facing and external audiences
• Lead mass, high-impact communications including policy launches, fee announcements, enforcement messaging, and major product launches, working upstream with product and policy teams from the earliest stages of development
• Manage Amazon’s seller-related external communications strategy in partnership with PR and SER, including proactive and reactive media inquiries and executive thought leadership
• Lead the monthly external seller communications mechanism providing L10-level visibility into the upcoming calendar of key announcements across the seller business
• Manage an editorial team responsible for Tier 1 and Tier 2 communications at scale

Product Marketing, GTM, and Creative Content

• Own the full lifecycle of how Amazon brings seller-facing products and programs to market, from defining what we communicate, to whom, when, and through which channels
• Build GTM plans coordinating across product, PR, legal, and support teams, defining the right message, audience, timing, and channel for every key launch
• Drive product adoption through compelling go-to-market execution that meets sellers where they are
• Produce brand-consistent creative assets, seller spotlight series, and learning experiences with multi-channel adaptations across all seller-facing surfaces
• Own the global @SellonAmazon social presence across TikTok, Instagram, Facebook, LinkedIn, Twitter, and YouTube

Program Management and Metrics

• Own seller satisfaction goals including the SPS-level goal to reduce worldwide seller-communications-related dissatisfaction
• Manage content governance and orchestration: centralized intake, quality assurance, and bar-raising across all seller-facing communications
• Own content performance analytics, omni-channel measurement, and the Transparency Index
• Serve as the connective tissue between change management, support, and enforcement teams, ensuring no communication reaches sellers without proper coordination and that the cumulative impact on sellers is always considered

Basic qualifications

• 12+ years of experience in product management, communications, content strategy, or a related field
• 8+ years of people-management experience, including managing managers
• Experience setting multi-year strategy and driving organizational transformation at scale
• Track record of owning and delivering against executive-level goals (VP/SVP visibility)
• Experience leading cross-functional initiatives spanning 10+ partner organizations
• Demonstrated ability to make high-stakes judgment calls on sensitive communications with direct reputational, financial, and trust consequences
• Experience building and scaling governance models, platform migrations, or operating-model transformations
• Bachelor’s degree

Preferred qualifications

• Experience in seller/merchant ecosystems, marketplace platforms, or two-sided marketplaces
• Background in both strategic communications and product management
• Experience with AI-powered content personalization, communications automation, or channel orchestration at scale
• Track record of driving cultural shifts across large, distributed organizations
• Experience managing organizations of 50+ across multiple functions (communications, product, marketing, program management)
• MBA or advanced degree

Pay

Base salary range: $213,700 – $289,100 USD annually (location adjusted).