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Director, Social Media Marketing

Starface World · New York City Metropolitan Area · 1 wk ago
RemoteRemoteMarketing$140k–$160k/yrFull-time

Overview

Starface is a complexion brand that combines efficacy and optimism, creating a category of its own: effective, playful skincare that makes people feel good. Founded in 2019, Starface transforms skincare concerns into opportunities for self-expression.

About the role

The Director, Social Media Marketing will lead the strategic direction of Starface's social presence across platforms, including TikTok, Instagram, YouTube, and emerging platforms. This role requires a deep understanding of social media trends, a strategic mindset, and the ability to execute effectively.

Responsibilities

  • Own and evolve Starface’s social media and platform strategy

  • Lead the social content calendar and ensure every piece of content aligns with a clear strategic purpose

  • Develop thoughtful, actionable creative briefs that push ideas forward

  • Partner closely with the creative team to enhance strategy without constraining creativity

  • Create and refine platform-specific playbooks, KPIs, benchmarks, and reporting frameworks

  • Maintain and grow Starface on TikTok and Instagram, identifying and building presence on new platforms

  • Build a stronger feedback loop between organic and paid social, ensuring learnings are shared consistently across teams

  • Collaborate with paid media partners to align on content needs, testing opportunities, and performance insights

  • Manage external agency partners and ensure high-quality strategic output and execution

  • Monitor content performance and turn insights into actionable recommendations

  • Stay informed on platform shifts, internet culture, creators, and competitive activity

Requirements

  • 6+ years of experience leading social strategy and managing owned channels for a consumer brand, ideally in beauty, fashion, lifestyle, or CPG

  • Experience building social strategies and reporting frameworks from scratch

  • Hands-on experience aligning organic and paid social teams in meaningful ways

  • Experience writing briefs that creatives actually want to use

  • Proactive, curious, collaborative, and genuinely excited about social culture

  • Management experience, including managing agencies and getting the best work out of external partners

  • Ability to collaborate with creative leadership while respecting creative ownership

Qualifications

  • Deep knowledge of TikTok and Instagram, understanding how platform behavior evolves in real time

  • Commitment to equal employment opportunity and diversity, equity, and inclusion

Benefits

  • Compensation range: $140,000 - $160,000 base, with bonus eligibility

  • Additional benefits include:

    • Access to high-quality health care options

    • 401k with 5% employer match eligibility

    • 4 weeks of vacation plus up to 20 paid holidays

    • 12 weeks fully paid parental leave

    • 5 days of pet-ernity leave for pet adoption

    • Annual learning & development stipend

    • Flexible Fridays, and Summer Fridays

    • Fully remote work environment

Pay

$140,000 - $160,000 base, with bonus eligibility

Schedule

Full-time, remote position

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