Director, Social and Digital Media Marketing

About the role

The Global Director, Social & Digital Media Marketing is responsible for defining and leading WSP's global social and digital media marketing strategy.

Responsibilities

• Define and lead WSP's global social and digital media vision, strategy, roadmap and success measures.
• Develop channel strategies across LinkedIn, Google, YouTube, programmatic, paid social and other existing and emerging platforms.
• Recommend channel investment decisions and optimize media mix based on performance and business priorities.
• Partner with Marketing, Communications, MarTech and regional leadership teams to ensure alignment and integration.
• Own the global paid media strategy, investment allocation and optimization.
• Develop audience targeting frameworks, segmentation strategies and campaign performance models.
• Lead paid activation across LinkedIn, Google Ads, YouTube, programmatic and other existing and emerging channels.
• Establish performance benchmarks, attribution models and ROI measurement frameworks along with MarComms partners.
• Partner closely with the MarTech and analytics teams to implement advanced reporting and insights.
• Ensure investments generate measurable brand and commercial outcomes.
• Lead the global social media editorial and content activation calendar across paid and organic channels.
• Establish and oversee social listening programs to monitor brand health, competitor activity, industry trends, emerging risks and opportunities.
• Build and nurture online communities across priority platforms, increasing engagement, advocacy and audience growth.
• Partner with Corporate Communications on issue escalation, reputation management and crisis response protocols.
• Identify themes of potential opportunity and risk for WSP.
• Establish and oversee community management standards, response guidelines and social governance frameworks.
• Build and lead a globally integrated Social & Digital Media Centre of Excellence.
• Establish scalable ways of working that support both global and regional execution.
• Develop resource planning, capability frameworks and workforce strategies.
• Create a high-performing culture focused on innovation, collaboration and accountability.
• Establish global governance, policies, frameworks and platform standards.
• Develop and lead social media and digital marketing training programs.
• Bring emerging trends and innovation to the MarComs community.
• Drive continuous improvement through experimentation, optimization and innovation.
• Lead agency selection and management where appropriate.
• Ensure social media activity reflects evolving audience behaviours, platform best practices and emerging trends.

Requirements

10+ years experience in digital marketing, paid media and social media leadership preferably in B2B professional services. 5+ years leading global or multi-region teams. Proven experience building and scaling high-performing social and digital marketing functions. Deep expertise in paid media strategy and performance marketing. Strong understanding of audience targeting, attribution, analytics and conversion optimization. Experience managing significant digital media budgets. Experience working within complex matrixed global organizations.

Qualifications

Education: Bachelor's degree in Marketing, Communications, Business Administration, or a related field. Certifications: Professional certifications in digital marketing, social media management, or similar fields may be beneficial.

Skills

• Expertise in digital media marketing, paid media performance and social media.
• Strong understanding of audience targeting, attribution, analytics and conversion optimization.
• Experience managing significant digital media budgets.
• Experience working within complex matrixed global organizations.
• Ability to build and scale high-performing social and digital marketing functions.
• Strong communication and collaboration skills.
• Ability to manage multiple projects and priorities simultaneously.
• Experience with MarTech tools and platforms.
• Strong problem-solving and decision-making skills.
• Ability to lead and mentor a global team.
• Experience with agency management and selection.
• Ability to stay current with evolving trends and best practices in digital media marketing and social media.

Benefits

WSP provides a comprehensive suite of benefits focused on providing health and financial stability throughout the employee’s career. These benefits include coverage related to medical, dental, vision, disability, and life; retirement savings; paid sick leave; paid vacation (or other personal time); paid parental leave; and paid time off for purposes of bereavement, voting, and/or attendance at naturalization proceedings.

Pay

Expected Salary (all locations): $133,100.00 - $223,700.00 Expected Salary (Colorado only): $133,100.00- $209,900.00

Schedule

Full-time

Contact Information

To apply, please visit our careers page at www.wsp.com/careers.