Director of Digital Marketing & Social Media

Career Overview

About the Role

We are seeking a creative and energetic addition to our team to manage brand awareness, create and promote marketing materials and campaigns, develop and execute upon an online presence strategy, and drive consumer engagement and lead generation tactics.

Responsibilities

• Manage relationships with external vendors and partners in the development of graphic design, content creation, and SEO optimization.
• Maintain brand consistency across all marketing channels, ensuring adherence to brand guidelines and messaging.
• Monitor and analyze social media metrics and KPIs to measure campaign effectiveness and make data-driven decisions for compelling content and continuous improvement.
• Plan and coordinate the creation of marketing collaterals, such as brochures, presentations, videos, and infographics.

Requirements

The ideal candidate will have intimate familiarity with social media platforms and consumer buying trends, and the ability to monitor and analyze social media metrics and KPIs to measure campaign effectiveness and make data-driven decisions for compelling content and continuous improvement.

Qualifications

This is a full-time position requiring a bachelor's degree in marketing, communications, or a related field, with 5+ years of experience in digital marketing and social media management.

Skills

Strong understanding of digital marketing strategies, social media platforms, and consumer behavior. Proficiency in Adobe Creative Suite, Google Analytics, and other relevant tools. Excellent communication and project management skills.

Benefits

Competitive salary, comprehensive benefits package, professional development opportunities, and a dynamic work environment.

Pay

$70,000 - $80,000 annually.

Schedule

Full-time, Monday through Friday, 9:00 AM - 5:00 PM.