Director, Social Media - Charleys

About the Company

Gosh Enterprises is a dynamic, rapidly growing company that oversees a family of brands: Charleys (850+ unit restaurant brand known worldwide for serving the #1 Philly Cheesesteak in the World), BIBIBOP Asian Grill (award‑winning, 80+ unit Korean‑inspired fast casual concept), Lenny's Grill & Subs (Memphis‑based 60+ unit chain serving high‑quality deli and hot subs), Charleys Kids Foundation (nonprofit partnering with organizations worldwide to provide food, education, and mentorship to at‑risk children), and Solar Planet (company providing solar field advisory and installation services). At GOSH Enterprise, we believe our people are our greatest asset. Our Marketing team drives growth, brand awareness, and digital performance for Charleys across our franchise restaurant system.

About the Role

The Director, Social Media leads the social media strategy, execution, and performance for the Charleys brand. This role requires a leader who combines creative vision with analytical rigor to grow audiences, strengthen brand affinity, and drive measurable business results. The director will own the social media function end‑to‑end — including strategy, content planning, franchisee partnership, and community management — while collaborating closely with brand, creative, and digital marketing teams to ensure social is integrated with broader marketing objectives. This is the right role for someone who has moved beyond individual execution and is ready to lead a function and build the infrastructure and discipline that enables a high‑performing social media program for over 850 restaurants.

Responsibilities

• Social Media Strategy & Planning
  • Develop and own brand social media strategies that drive awareness, engagement, and digital sales performance across platforms including Instagram, Facebook, TikTok, and LinkedIn
  • Build and manage a social content calendar that balances trending, evergreen, and campaign‑aligned content
  • Translate brand positioning and campaign objectives into platform‑specific social strategies and content approaches
  • Stay ahead of social platform trends, algorithm changes, and emerging opportunities to keep brand relevant and competitive
• Content Development & Creative Leadership
  • Lead creative brief development and collaborate with internal creative team to produce high‑performing social content
  • Establish and maintain brand voice, visual standards, and content quality across all social channels
  • Manage content review, approval workflows, and publishing schedules across multiple platforms
  • Identify and champion influencer and creator partnerships that amplify brand reach and authenticity
• Performance Reporting & Optimization
  • Define KPIs and own reporting cadence for social media performance across all channels
  • Analyze platform data, content performance, and audience insights to continuously improve strategy and execution
  • Identify opportunities to extend high‑performing organic content into paid social strategies
  • Present performance insights and strategic recommendations to senior marketing leadership
• Franchisee Partnership & Local Social Support
  • Oversee management of localized restaurant social pages within the brand portfolio
  • Partner with Franchise Marketing and Franchise Business Consultants to support New Store Openings (NSOs) and regional marketing initiatives
  • Consult with franchisees on local content strategies that support restaurant‑level events and sales growth
  • Develop tools, templates, and training resources that enable franchisees to maintain brand‑aligned local social presence
• Community Management & Guest Relations
  • Oversee community management operations across branded social accounts, ensuring timely and brand‑appropriate responses
  • Monitor and report on guest sentiment, escalating guest relations issues to relevant internal and restaurant teams
  • Moderate user‑generated content and identify brand advocate and partnership opportunities
  • Represent the brand voice consistently across comments, direct messages, and relevant community discourse

Skills

• Strategic leader: able to zoom out to set direction and zoom in to ensure quality execution, knowing when to do each
• Data‑driven and creatively fluent: uses performance