Director, Social Media

At Real Chemistry, making the world a healthier place isn’t just an aspiration—it’s our everyday reality. Our drive to transform healthcare is informed by our blend of deep scientific expertise, human-centred creativity, and AI-driven insights, fostering a unique environment where innovation thrives and our people are impact-obsessed. As a global agency, we provide a full suite of services across healthcare communications and marketing to our clients, including top players in the pharmaceutical and biotech industries.

About the role

We are looking for a Director, Social Media to join our growing Activation team and lead smart, platform-native social work that drives meaningful impact for healthcare clients. For us, social isn’t just a channel—it’s a craft. Our Social Media team blends deep healthcare expertise with sharp strategy, standout content, paid media fluency, and data-driven execution to help clients show up with purpose across platforms. As Director, you’ll be a day-to-day lead across multiple books of business, helping teams move from big ideas to smart execution while coaching people, guiding clients, and raising the quality of the work.

This is a hybrid role, based in any of our US offices—including New York City, Boston, Chicago, Carmel, or San Francisco—or remotely within the US, depending on team and business needs. This role will primarily support East Coast working hours; candidates based in other time zones may be considered if they are comfortable working East Coast hours.

Responsibilities

• Lead integrated social media programs across organic, paid, and influencer workstreams, translating strategy into smart, compliant, platform-native execution.
• Lead complex client engagements with confidence, helping teams deliver strategic, high-quality work that drives measurable impact.
• Bring clarity and momentum to client programs by pairing strong creative instincts, sharp copy, and smart storytelling with organized, insight-led execution.
• Serve as a trusted day-to-day client lead, running recurring, ad-hoc, and planning meetings with confidence, clarity, and a little spark.
• Connect the dots across social, paid, influencer, and performance data, turning analytics into clear insights, recommendations, and senior-level narratives.
• Stay one step ahead of client needs, bringing thoughtful solutions, clear next steps, and a steady hand to help programs run smoothly from planning through execution.
• Champion responsible AI adoption across social workflows, using tools like Microsoft Copilot, Canva, social listening platforms, and analytics dashboards to improve research, ideation, content development, reporting, and presentations.
• Help teams use AI with good judgment, keeping healthcare accuracy, client privacy, compliance, and brand standards at the center.
• Partner with colleagues to identify opportunities to expand, refine, or elevate social media programming across existing accounts.
• Contribute to growth opportunities by shaping smart social POVs, strategic recommendations, and pitch-ready thinking.

Requirements

• 7–10 years of social media, digital marketing, or integrated communications experience, ideally in healthcare, biotech, pharma, or another regulated industry.
• Agency experience in a client-facing role, with the ability to manage multiple accounts, assignments, and stakeholders at once.
• Experience leading teams, managing performance, and supporting the development of direct or indirect reports.
• Comfort balancing hands-on client work with team leadership, internal initiatives, and business development support.
• College degree required; BA or equivalent preferred; understanding of FDA, fair balance, adverse event, and client review considerations preferred.
• Deep understanding of social platforms, audience behavior, and content best practices across organic, paid, and influencer-led programs.
• Experience building strategic plans, channel recommendations, paid social approaches, and insight-led performance narratives for senior stakeholders.
• Fluency with social buying, publishing, listening, analytics, and AI-enabled tools, including platforms such as Meta Business Manager, LinkedIn Ads, Sprinklr, Sprout Social, Brandwatch, Microsoft Office, and Canva.
• Strong communication, organization, and judgment, with the ability to synthesize inputs, shape strong copy, delegate effectively, and keep work moving.

Skills

• Confident, curious social leader who loves the pace of platform change but keeps the work grounded, strategic, and reputable.
• Able to zoom out to spot patterns, connect insights to business opportunities, and zoom in to make the strategy, copy, storytelling, and details sharper.
• Enjoys coaching people, building trust with clients, and living our values: Best Together, Impact-Obsessed, Excellence Expected, Evolve Always, and Accountability with an “I.”

Benefits

Real Chemistry is proud to be Great Place to Work® certified. We believe we can do our best when feeling our best, which is why we’ve put together a benefits program designed to give you the support you and your family need at every stage of life. Globally, this includes:

• Offices in key markets with free snacks to keep you running all day long.
• Generous holiday and paid time off.
• Options for private medical, dental, and vision plans.
• Support in saving for the future.
• Mental wellness coaching and support.
• Access to more than 13,000 online classes with LinkedIn Learning.

Learn more about our great benefits and perks and search specific offerings in your region at: www.realchemistrybenefits.com.

Pay

Pay Range: $105,000 - $155,000. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on job-related, non-discriminatory factors including but not limited to work experience, skills, certifications, and geographical location. The Company reserves the right to modify this pay range at any time.

Schedule

Real Chemistry’s Real Hybrid and Regional Teams (Real HART) approach is designed to foster collaboration, learning, innovation, and meaningful relationships while providing flexibility where appropriate. Work arrangements may vary by role and location:

• For employees located within a one-hour commute of a Real Chemistry office, we require in-person attendance two days per week, either from a Real Chemistry office or when working onsite with clients.
• Employees in regions without a nearby office may work remotely and come together throughout the year for collaboration, culture-building, learning, and team connection opportunities.

If you require additional flexibility, we welcome an open conversation with your recruiter and our HR team to discuss your needs and determine what may be possible.