Director, Social Media

About the role

The Director, Social Media will shape and lead the social identity of Audiochuck’s brands across key platforms. This role goes far beyond managing a content calendar. It is an opportunity to build community, deepen audience loyalty, and convert casual listeners into devoted fans.

Responsibilities

• Build and Lead the Social Strategy
• Own daily, weekly, and monthly content calendars aligned to quarterly and long-term goals
• Define KPIs for each platform and use performance data to optimize cadence, formats, and engagement strategies
• Stay ahead of emerging platforms, algorithm shifts, and new formats, bringing forward-thinking insights to the team
• Create Content Worth Sharing
• Partner with reporters, producers, and marketing stakeholders to plan and produce original social content from ideation through execution
• Transform long-form content into compelling, native short-form formats built for each platform
• Ensure factual accuracy and uphold strict editorial standards across all social content
• Serve as guardian of Audiochuck’s brand voice, maintaining consistency and authenticity across platforms
• Grow the Business
• Partner with the revenue team to develop short-form assets supporting paid partnerships
• Provide regular reporting and strategic insights to identify growth opportunities and creative optimizations
• Use data to guide smarter, performance-driven creative decisions
• Lead and Develop a High-Performing Team
• Lead and mentor a small team of content creators and coordinators
• Foster a culture of creativity, collaboration, and editorial integrity
• Manage external vendors and freelancers as needed to support social initiatives

Requirements

6+ years of experience in non-fiction social media content creation with a track record of building large, engaged audiences

Proven ability to develop and execute social strategies that grow brand and creator accounts

Strong portfolio of engaging vertical video content and expertise across major social platforms

Exceptional copywriting and editing skills

Experience coaching and developing high-performing teams

Collaborative mindset with the ability to work fluidly across editorial, production, marketing, and leadership

Strong organizational and communication skills with ability to manage multiple projects simultaneously

Qualifications

Deep understanding of journalistic, ethical, and legal considerations within true crime and justice reporting

Skills

Expertise across major social platforms (Facebook, Instagram, Twitter, TikTok, etc.)

Ability to transform long-form content into compelling, platform-native short-form formats

Strong organizational and communication skills

Collaborative mindset with the ability to work fluidly across editorial, production, marketing, and leadership

Benefits

Comprehensive benefits package

401(k) retirement plan with employer match

Generous paid time off

Team events and company-sponsored activities

Pay

Competitive base salary and bonus incentives

Schedule

Full-time, in-person position located in Indianapolis, Indiana