Director, Social Marketing

About the role

At LinkedIn, our Social, Creator & Partnerships team is responsible for driving measurable impact across marketing through strategic partnerships, creator collaboration, and our owned social presence. We operate at the intersection of brand, content, and distribution—building a social engine that drives relevance, reach, and results. We are seeking a Director, Social Marketing to lead and evolve our global social strategy across both enterprise and consumer audiences. This is a critical leadership role responsible for advancing how social marketing is defined, executed, and measured at LinkedIn. This leader will bring deep domain expertise in social marketing, strong platform fluency, and a proven track record of building modern, performance-driven social systems that scale across audiences and business priorities.

Responsibilities

• Strategy & Vision
  • Define and lead LinkedIn’s global social marketing strategy across enterprise and consumer audiences
  • Translate brand and business priorities into clear, differentiated social strategies and programs
  • Identify where and how LinkedIn shows up in culture to drive relevance and impact
• Platform & Content Leadership
  • Build and evolve a platform-native social engine across LinkedIn, YouTube, TikTok, Instagram/Meta, Reddit, and emerging platforms
  • Establish best-in-class approaches to content, distribution, and community engagement
  • Lead the development of always-on and tentpole social moments
• Measurement & Performance
  • Define and operationalize measurement frameworks that connect social performance to brand and business outcomes
  • Use data, insights, and social intelligence to continuously optimize strategy
  • Establish clear success metrics that go beyond engagement to reflect impact
• Cross-Functional Leadership
  • Partner closely with Paid Media, Comms, Editorial, and Partnerships teams to ensure integrated planning and execution
  • Influence upstream planning so social is embedded early in key initiatives
• Team Leadership & Operations
  • Lead, develop, and scale a high-performing global team
  • Set a high bar for quality, clarity, and execution across all work
  • Build systems and processes that enable speed, consistency, and innovation
• Innovation & Growth
  • Drive testing and learning across platforms, formats, and tools
  • Identify and scale new opportunities to expand reach and influence

Qualifications

Basic Qualifications

• Experience & Leadership
  • 10+ years in social, digital, or brand marketing
  • Leading social strategy at scale across multiple audiences (B2B and B2C preferred)
  • Managing and developing high-performing teams
• Impact
  • Proven track record of driving measurable impact through social marketing

Preferred Qualifications

• Domain Expertise
  • Deep domain expertise in social marketing, with a strong point of view on how platforms, creators, and communities drive influence
  • Strong platform fluency across LinkedIn, YouTube, TikTok, Instagram/Meta, Reddit, and emerging channels
• Measurement & Analytics
  • Demonstrated ability to define success beyond engagement, including brand lift, demand generation, and business impact
  • Familiarity with social intelligence, analytics, and measurement frameworks (e.g., attribution, MMM, or similar approaches)
• Builder Mindset
  • Building or transforming social programs, operating models, or teams
  • Strong strategic thinking paired with operational execution at scale
• Cultural Fluency
  • Deep understanding of internet culture and how content travels across platforms
• Collaboration
  • Demonstrated cross-functional leadership and communication skills

Skills

• Operational Rigor
• Stakeholder Management
• Executive Communications
• Leadership, including Inclusive Leadership
• Strategic Partnership and Thinking

Pay

The pay range for this role is $179,000 to $280,000. Actual compensation packages are based on several factors unique to each candidate, including skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.

Benefits

The total compensation package for this position may also include annual performance bonus, stock, benefits, and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.

Schedule

This role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. This role will be based in New York or San Francisco.