Director, Social Engagement

We need to output HTML fragment with sections: h3 for headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must only include sections that have real specific content. We must not repeat job title as heading. Must not include Job ID etc. Must preserve all substantive info, not invent or summarize away detail. Remove boilerplate like EEO, legal, navigation, cookie, duplicated lines, application instructions. Also remove "Last Date to Apply", "Learn more at Pfizer Candidate Site", etc. Also remove "Sunshine Act", "EEO & Employment Eligibility", etc. Also remove "Non-standard Work Schedule, Travel Or Environment Requirements" maybe we can include travel as part of schedule? The instruction: include a section ONLY when posting has real, specific content for it — never emit a heading followed by filler/placeholder text (e.g., "commensurate with experience", "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless the posting actually states them. So we need to see if posting includes Pay, Benefits, Schedule specifics. Pay: The posting includes: "The annual base salary for this position ranges from $176,600.00 to $294,300.00.* In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program." Also later: "The annual base salary for this position in Tampa, FL ranges from $158,800.00 to $264,600.00." So we have pay info. So we should include a Pay section. Benefits: The posting includes: "We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage." So we have benefits specifics. So include Benefits. Schedule: The posting includes: "Non-standard Work Schedule, Travel Or Environment Requirements Willing to travel up to 10% of the time for business purpose (within USA). Ability to physically go into Pfizer office; in line with company policy." Also "Work Location Assignment: Hybrid". So schedule includes hybrid work location and travel up to 10%. That's schedule info. So we can include Schedule section. Also we need sections: About the role (role summary), Responsibilities (key responsibilities), Requirements (maybe qualifications?), Qualifications (maybe required competencies?), Skills (maybe core competencies?), Benefits, Pay, Schedule. We must not repeat job title as heading. The role summary is given at start: "Role Summary Reporting to the Sr. Director, Team Lead, Product Communications & Social Engagement within the Chief Marketing Office, this Director is the team leader for Social Engagement..." So we can put that under About the role. Responsibilities: The "Key Responsibilities" section includes sub-sections: Strategy & Planning, Community Management & Safety Reporting, Content Operations, Measurement & Optimization, Cross-functional Leadership, People Leadership. We need to preserve all substantive info. We can output a

• for each duty. Could combine subheadings inside li? Probably just list each bullet as a duty. We'll need to capture all details. Requirements: Might be "Required Competencies" and "Qualifications". The posting has "Required Competencies" with subcategories: Social Community Management, Organic Social Excellence, Editorial Calendar Mastery, Measurement & Insights, Core Competencies. Also "Qualifications" with bullet points. We need to decide which sections to output. The instruction: Use headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we have separate headings for Requirements, Qualifications, Skills. We need to map content accordingly. We have "Required Competencies" which could be considered Skills. Also "Core Competencies" list. Also "Qualifications" list. So we can put: - Requirements: maybe the "Required Competencies" (like Social Community Management etc.)? Or maybe Requirements are the qualifications? Hmm. Better to follow typical job posting: Requirements = qualifications (education, experience). Qualifications = maybe same? But we have both sections. We could assign: - Requirements: the list under "Qualifications" (8+ years experience etc.) as they are requirements. - Qualifications: maybe the "Required Competencies" (like Social Community Management etc.) as qualifications? Or Skills: the "Core Competencies" list. But we need to avoid duplication and ensure we preserve all substantive info. We could create three sections: Requirements (the bullet list under "Qualifications"), Qualifications (the "Required Competencies" sub-sections), Skills (the "Core Competencies" list). That seems plausible. We must not create sections with filler text. All have content. Now we need to strip out boilerplate: EEO, Sunshine Act, Non-standard Work Schedule? Actually we keep travel info under Schedule. We'll need to include that. Also remove "Additional Job Information: Last Date to Apply: October 13, 2026 Located in New York or any other US Pfizer office Work Location Assignment: Hybrid". We'll keep Hybrid under Schedule. Also remove "Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com)." etc. Also remove "Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States." That's part of Pay, we can keep but maybe we need to include the Tampa range as part of Pay? It's still pay info. We'll include both US range and Tampa range. Also remove "Relocation assistance may be available based on business needs and/or eligibility." That's maybe part of Benefits? Could be included but not specified; we could include under Benefits as "Relocation assistance may be available based on business needs and/or eligibility." It's substantive. We'll keep. Also remove "Candidates must be authorized to be employed in the U.S. by any employer. U.S. work visa sponsorship (such as TN, O-1, H-1B, etc.) is not available for this role now or in the future." That's a requirement; we could include under Requirements maybe as eligibility. It's substantive. We'll keep. Also remove "Sunshine Act Pfizer reports payments..." etc. That's legal boilerplate; remove. Also remove "EEO & Employment Eligibility ..." remove. Also remove "Pfizer endeavors to make www.pfizer.com/careers accessible..." remove. Also remove "To learn more about acceptable and prohibited uses of AI during the recruitment process..." remove. Now we need to output only HTML fragment, no markdown fences. We'll structure:

  About the role

  ... role summary ...

  Responsibilities

  • ... each duty ...
  We need to capture all duties from Key Responsibilities sub-sections. Let's extract: Strategy & Planning: - Set the vision and lead the organic social engagement strategy, with oversight of strategy and execution across Pfizer-branded social media handles and the unbranded Pfizer for All platform handles; translate business, brand, and audience priorities into platform-native content and programs. - Build and maintain a channel-by-channel editorial calendar (quarterly and monthly views) aligned to campaigns, corporate moments, and product needs; integrate tagging/UTMs and paid-media alignment. - Establish and continuously improve the operating model, governance, resourcing, and agency model required for channel management, content creation, community engagement, issues response, and measurement; align teams on priorities for always-on and campaign-based social. Community Management & Safety Reporting: - Stand up and govern response guidelines and escalation paths; partner with moderation vendors to manage open commenting and issue/AE- response. - Set SLA-based listening, triage, and response standards; oversee sentiment tracking and topic tagging to inform content and stakeholder updates. - Ensure review/approval compliance (Medical/Legal/Regulatory); monitor content expiration/renewal cycles and archive requirements. Content Operations: - Oversee the team’s end-to-end editorial and content operations process across branded and unbranded handles, from briefing and development through review, publishing, optimization, expiration, and archiving; ensure consistent tone of voice, quality, and compliance. - Coordinate influencer/partner content when relevant to organic social, ensuring taxonomy, job-code tracking, and preview/QA workflows with agencies. - Drive test-and-learns across formats (short video, carousels, polls) and platform features; capture learnings and roll into playbooks. Measurement & Optimization: - Define the measurement framework and KPIs (reach, engagement rate, saves/shares, negative feedback, response SLAs, follower quality, site traffic/HVA); publish monthly readouts and quarterly deep dives. - Partner with Paid Media to integrate organic/paid flighting and ensure cross-channel attribution; maintain dashboards and performance hygiene. Cross-functional Leadership: - Serve as the senior social engagement leader across Product Communications, convening CMO, Public Affairs, Legal, Regulatory, Medical Affairs, Safety, brand teams, and agency partners to maintain strong governance, resolve priorities, and ensure timely delivery. - Represent Product Communications in enterprise social councils and audience insights forums; influence enterprise standards and cascade guidance, playbooks, and best practices to teams. People Leadership: - Lead, coach, and develop a team of social media engagement experts; establish clear goals, accountabilities, ways of working, and development plans. - Translate portfolio and enterprise priorities into team objectives, resource plans, and workload decisions; create an inclusive, high-performing culture grounded in accountability and collaboration. - Provide strategic counsel and quality oversight on channel strategy, content, community engagement, measurement, and issues management; remove barriers and escalate decisions when needed. - Manage agency and vendor partners, including scopes of work, budgets, performance expectations, and integration with internal team responsibilities. - Build succession, capability, and skills plans that keep the team current on platform changes, audience behavior, emerging technology, and evolving regulatory expectations. Now Requirements: from Qualifications bullet list: - 8+ years in social media, community management, communications, or a related field, with significant experience leading complex programs and teams; healthcare experience strongly preferred. - Proven track record setting social strategy, building brand communities, leading editorial and engagement operations at scale, and translating insights into measurable business and communications outcomes. - Fluency with enterprise social tools (e.g., Sprinklr), listening/monitoring, and analytics; strong stakeholder and agency management. - Deep familiarity with medical/legal/regulatory review processes and content life-cycle management (approvals, expirations). - Excellent written, oral, communication skills and interpersonal skills. - Ability to develop, implement and measure success. - Ability to work effectively across functions and levels across highly matrixed organization and manage multiple projects against tight deadlines. - Ability to work closely with Pfizer leaders, demonstrating poise and executive presence. - Demonstrated people leadership, including the ability to recruit, coach, develop, and motivate high-performing social media engagement experts. - Strong independent judgment, accountability, and ability to lead through ambiguity in a highly matrixed environment. - Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact. - Non-standard Work Schedule, Travel Or Environment Requirements Willing to travel up to 10% of the time for business purpose (within USA). Ability to physically go into Pfizer office; in line with company policy. But travel part we might move to Schedule. However it's listed under Qualifications; but we can still keep it under Requirements? The instruction says we should not duplicate. We'll keep travel under Schedule,