Director, Social Engagement

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for section headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to map content accordingly. We need to decide which sections to include based on actual content. - About the role: we can use Role Summary content. - Responsibilities: Key Responsibilities. - Requirements: maybe Required Competencies? Or Qualifications? The spec says we can have Requirements and Qualifications separate. We'll put Required Competencies under Requirements? Or maybe Requirements = Required Competencies. Qualifications = Qualifications section. - Skills: maybe not separate; we could combine with Requirements? But we need to only include sections when there is real specific content. We have Required Competencies (list of competencies). That could go under Skills? Actually "Skills" heading could be used for skill list. But we have Required Competencies which includes things like Social Community Management, Organic Social Excellence, etc. Those are skill areas. Could put under Skills. However we also have Qualifications (experience, etc). We'll follow: Requirements = Required Competencies? Or we could have both Requirements and Qualifications. Let's map: - About the role: Role Summary paragraph. - Responsibilities: Key Responsibilities (with subheadings? We'll just list as

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        • each competency with its description. - Qualifications: Qualifications paragraph list. - Benefits: Additional Job Information includes benefits description. We'll create Benefits section. - Pay: salary range info. We'll create Pay section. - Schedule: Non-standard Work Schedule, Travel Or Environment Requirements includes travel up to 10%, ability to go into office, hybrid work location. We'll create Schedule section. We must not include boilerplate like EEO, legal, etc. Remove those. We must not include duplicated lines. We must not include application instructions, like "Learn more at Pfizer Candidate Site". That's boilerplate? It's part of benefits link; maybe we can keep as part of benefits? It's a link to benefits. Might be considered boilerplate but it's informational. Safer to omit? The instruction: Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. The benefits link is not exactly application instruction but could be considered navigation. I'd omit the link. We must preserve ALL substantive information; do not invent or summarize away detail. So we need to keep salary ranges, bonus target, share based long term incentive, benefits list (401(k) with match, Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, health benefits medical prescription dental vision). Also mention location: New York or any other US Pfizer office, Hybrid. Travel up to 10% within USA. Ability to physically go into Pfizer office. Also mention "Last Date to Apply: October 13, 2026" - that's application instruction? It's a date; maybe considered metadata but not boilerplate. Could be kept in a short

          maybe under Additional Job Information? But spec says do NOT put Job ID/requisition numbers as headings — fold minor metadata into a short

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          About the role

          ... (Role Summary)

          Responsibilities

          • Strategy & Planning
            • Set the vision and lead the organic social engagement strategy, with oversight of strategy and execution across Pfizer-branded social media handles and the unbranded Pfizer for All platform handles; translate business, brand, and audience priorities into platform-native content and programs.
            • Build and maintain a channel-by-channel editorial calendar (quarterly and monthly views) aligned to campaigns, corporate moments, and product needs; integrate tagging/UTMs and paid-media alignment.
            • Establish and continuously improve the operating model, governance, resourcing, and agency model required for channel management, content creation, community engagement, issues response, and measurement; align teams on priorities for always-on and campaign-based social.
          • Community Management & Safety Reporting
            • Stand up and govern response guidelines and escalation paths; partner with moderation vendors to manage open commenting and issue/AE‑response.
            • Set SLA‑based listening, triage, and response standards; oversee sentiment tracking and topic tagging to inform content and stakeholder updates.
            • Ensure review/approval compliance (Medical/Legal/Regulatory); monitor content expiration/renewal cycles and archive requirements.
          • Content Operations
            • Oversee the team’s end‑to‑end editorial and content operations process across branded and unbranded handles, from briefing and development through review, publishing, optimization, expiration, and archiving; ensure consistent tone of voice, quality, and compliance.
            • Coordinate influencer/partner content when relevant to organic social, ensuring taxonomy, job‑code tracking, and preview/QA workflows with agencies.
            • Drive test‑and‑learns across formats (short video, carousels, polls) and platform features; capture learnings and roll into playbooks.
          • Measurement & Optimization
            • Define the measurement framework and KPIs (reach, engagement rate, saves/shares, negative feedback, response SLAs, follower quality, site traffic/HVA); publish monthly readouts and quarterly deep dives.
            • Partner with Paid Media to integrate organic/paid flighting and ensure cross‑channel attribution; maintain dashboards and performance hygiene.
          • Cross‑functional Leadership
            • Serve as the senior social engagement leader across Product Communications, convening CMO, Public Affairs, Legal, Regulatory, Medical Affairs, Safety, brand teams, and agency partners to maintain strong governance, resolve priorities, and ensure timely delivery.
            • Represent Product Communications in enterprise social councils and audience insights forums; influence enterprise standards and cascade guidance, playbooks, and best practices to teams.
          • People Leadership
            • Lead, coach, and develop a team of social media engagement experts; establish clear goals, accountabilities, ways of working, and development plans.
            • Translate portfolio and enterprise priorities into team objectives, resource plans, and workload decisions; create an inclusive, high‑performing culture grounded in accountability and collaboration.
            • Provide strategic counsel and quality oversight on channel strategy, content, community engagement, measurement, and issues management; remove barriers and escalate decisions when needed.
            • Manage agency and vendor partners, including scopes of work, budgets, performance expectations, and integration with internal team responsibilities.
            • Build succession, capability, and skills plans that keep the team current on platform changes, audience behavior, emerging technology, and evolving regulatory expectations.

          Requirements

          • Social Community Management – Advanced social listening and moderation strategy; crisis sign‑posting and issue escalation; response matrix creation, moderation vendor oversight, and safety/compliance acumen.
          • Organic Social Excellence – Platform‑native storytelling (IG, TikTok, X, Facebook, LinkedIn); series programming; lightweight creative direction and copy‑editing; QA across previews and placements; taxonomy and job‑code hygiene with agencies.
          • Editorial Calendar Mastery – Calendar design and governance; integration with campaign plans, paid flighting, RC timelines, and content approvals/expirations.
          • Measurement & Insights – KPI framework design; dashboarding and monthly/quarterly performance narratives; test‑and‑learn roadmaps.
          • Core Competencies – Acts Decisively; Seizes Accountability; Builds Effective Campaigns; Insight, Influence & Inclusion; Strategic & Innovative Thinking; Demonstrates Business Acumen.

          Qualifications

          • 8+ years in social media, community management, communications, or a related field, with significant experience leading complex programs and teams; healthcare experience strongly preferred.
          • Proven track record setting social strategy, building brand communities, leading editorial and engagement operations at scale, and translating insights into measurable business and communications outcomes.
          • Fluency with enterprise social tools (e.g., Sprinklr), listening/monitoring, and analytics; strong stakeholder and agency management.
          • Deep familiarity with medical/legal/regulatory review processes and content life‑cycle management (approvals, expirations).
          • Excellent written, oral, communication skills and interpersonal skills.
          • Ability to develop, implement and measure success.
          • Ability to work effectively across functions and levels across a highly matrixed organization and manage multiple projects against tight deadlines.
          • Ability to work closely with Pfizer leaders, demonstrating poise and executive presence.
          • Demonstrated people leadership, including the ability to recruit, coach, develop, and motivate high‑performing social media engagement experts.
          • Strong independent judgment, accountability, and ability to lead through ambiguity in a highly matrixed environment.
          • Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

          Benefits

          • 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution.
          • Paid vacation, holiday and personal days.
          • Paid caregiver/parental and medical leave.
          • Health benefits including medical, prescription drug, dental and vision coverage.

          Pay

          The annual base salary for this position ranges from $176,600.00 to $294,300.00. In addition, the position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in the share‑based long‑term incentive program.

          Schedule

          • Willing to travel up to 10% of the time for business