Director, SMB Product Marketing, Financial Value-Added Services

About the Role

As the Director, SMB Product Marketing, Financial Value-Added Services at Fiserv, you will define and execute the go-to-market strategy, processes, and operations for the SMB Merchant Solutions Financial Services portfolio, including Clover Card and future financial products. You will partner with cross-functional teams to develop and execute campaigns, drive merchant adoption, and accelerate portfolio growth.

Responsibilities

• Define and scale the go-to-market operating model for SMB Financial Services.
• Refine launch frameworks, planning processes, governance, and cross-functional operating rhythms.
• Partner with Product Management to incorporate customer, market, and commercial insights into product marketing.
• Lead go-to-market planning and execution for new products, features, and strategic initiatives.
• Drive alignment across Product, Marketing, Sales, Analytics, Operations, Risk, Compliance, and Customer Support teams.
• Develop product positioning, messaging, and value propositions that clearly communicate merchant value.
• Create strategies to drive merchant acquisition, activation, engagement, retention, and portfolio growth.
• Define and monitor KPIs related to campaign success, product adoption, customer engagement, and business performance.
• Build strong relationships with internal stakeholders and external partners, including financial institutions, card networks, fintechs, and other strategic partners.

Requirements

• 10+ years of experience in SMB product marketing, go-to-market, growth, product management, strategy, or related functions.
• Proven experience building campaigns, developing collateral, and SMB communications/messaging.
• Experience launching and growing financial services, payments, fintech, banking, or lending products.
• Direct experience in SMB card marketing preferred.
• Strong understanding of product commercialization, including campaign timing, collateral, and content style.
• Strong analytical and data-driven decision-making skills.
• Strong communication, presentation, and stakeholder management skills.
• Ability to influence senior leaders and drive alignment across diverse teams and organizations.
• Master’s degree or equivalent professional experience.

Qualifications

• Experience launching or managing marketing for credit card, commercial card, lending, or embedded finance products (nice to have).
• Experience marketing products to small and medium-sized businesses (nice to have).
• Experience working with card networks, issuing banks, fintechs, or payments providers (nice to have).
• Experience developing partnership marketing and co-marketing programs (nice to have).
• Experience leveraging analytics, personalization, and AI-driven marketing strategies (nice to have).

Pay

Salary Range: $136,000.00 - $225,600.00 (for employees in New Jersey and New York; may differ for other states).

For incentive eligible associates, the successful candidate is eligible for an annual incentive opportunity, which may be delivered as a mix of cash bonus and equity awards at the Company’s discretion.