Senior Director, SMB Product Marketing

About the role

The Senior Director of Product Marketing for Salesforce's Small and Medium Business (SMB) segment leads the strategy, messaging, and go-to-market execution for this high-growth opportunity. Reporting directly to the VP of Global SMB Marketing, this role involves owning the SMB PMM function, from narrative and positioning to product launches, sales activation, customer storytelling, market insights, and social media.

Responsibilities

• Messaging & Positioning: Develop and maintain the SMB narrative, grounded in deep buyer insight, competitive reality, and the unique value of Salesforce's full product portfolio.
• Product Launches: Lead GTM strategies for new product releases and features targeting SMB buyers, coordinating across Product, Sales, Demand Generation, and Creative.
• Sales Activation: Create tools and content to make AEs and SDRs unstoppable, including pitch decks, talk tracks, competitive battlecards, objection handlers, and training.
• Insights & Storytelling: Act as the authority on the SMB market, turning intelligence into strategy and transforming customer outcomes into compelling stories.
• AI Transformation: Lead the team's integration of AI into operations, leveraging Agentforce to scale content, research, and execution.
• Team Leadership: Lead, develop, and inspire a team of talented product marketers, setting a high bar, unblocking obstacles, and building strong cross-functional trust.

Requirements

• 10+ years of B2B product marketing experience, with significant time spent in SaaS or technology.
• Direct experience marketing to SMB buyers is strongly preferred.
• Demonstrated ability to articulate the SMB buyer's daily reality, pain points, and decision-making drivers.
• Proven track record crafting positioning that cuts through crowded markets and leading product launches that generate measurable business impact.
• Results-oriented focus on driving revenue and business outcomes.
• Executive presence and comfort presenting to CMO-level leadership.
• Experience managing and developing senior product marketers, including Directors.
• Agility in fast execution and removing friction to enable team success.

Qualifications

• Exceptional Senior Director of Product Marketing with a rare combination of marketing expertise and leadership skills.
• Strong understanding of SMB buyer behavior, competitive landscape, and AI transformation.
• Ability to translate market insights into actionable strategies and compelling narratives.
• Experience leading teams in complex, high-growth environments.
• Proven track record of delivering results and driving business impact.

Skills

• Strategic thinking and execution.
• Market research and analysis.
• Content creation and storytelling.
• Collaboration and cross-functional partnership.
• Leadership and team management.

Benefits

At Salesforce, you'll enjoy a comprehensive benefits package including:

• Time off programs
• Medical, dental, and vision insurance
• Paid parental leave
• Life and disability insurance
• 401(k)
• Employee stock purchasing program

For more details, visit Salesforce Benefits.

Pay

The typical base salary range for this position is $181,700 - $304,700 annually. In select cities within the San Francisco and New York City metropolitan area, the base salary range is $218,100 - $332,600 annually.

Schedule

This role offers a flexible schedule to accommodate the needs of both the employee and the organization.