Director, Site Analytics

About the role

The Director, Site Analytics is an experienced analytics leader with e-commerce, retail, or consulting experience and business acumen. They are responsible for establishing the future vision of Digital Analytics metrics, tools and analysis frameworks, they embed customer metrics into the digital business dialogue. The ideal candidate excels in working with cross-functional teams, consulting internal business stakeholders, and fostering a data-driven culture, with a strong passion for digital retail.

Responsibilities

• Develop and implement a data-driven strategy for optimizing the Macy’s website and maximizing online sales, by monitoring website traffic and customer behavior to identify trends and opportunities for continuous improvement.
• Lead a team of data analysts and provide guidance, direction, and support in leveraging data to make informed business decisions.
• Collaborate with cross-functional teams, including marketing, merchandising, and IT, to ensure alignment and integration of data-driven insights.
• Utilize various analytical tools and methodologies to measure and analyze website performance and customer engagement.
• Develop and maintain key performance indicators (KPIs) to track the success of website initiatives and make recommendations for improvement.
• Collaborate with key stakeholders to identify gaps in analytics capabilities, develop a roadmap to enhance analytics toolsets and frameworks, and prioritize tasks with the data engineering pod.
• Evaluate new analytics tools for the Digital Analytics team to assess their fit within the broader analytics ecosystem.
• Provide thought leadership in analytics to digital and enterprise partners, advising on best practices for utilizing data to drive business decisions.
• Act as a strong collaborator capable of influencing partners and representing the Digital Analytics function in key stakeholder meetings.
• Lead special projects for Digital Analytics in close collaboration with Digital Strategy and Enterprise teams.
• Develop analysis frameworks and presentations to communicate key insights across the enterprise.
• Incorporate third-party or digital market data into discussions to gain a deeper understanding of performance.
• Establish a prioritization framework to convey business and customer value to cross-functional partners and influence resource allocation.
• Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities.
• Stay current with industry trends and best practices in data analytics and make recommendations for continuous improvement.
• Train and develop team members to enhance their data analytics skills and knowledge.

Requirements

• Demonstrated experience as an analytics leader in e-commerce, retail, or consulting, with a strong understanding of business acumen.
• Advanced analytical skills to effectively analyze large sets of data and identify trends and insights to drive business decisions.
• A strong understanding of the digital e-commerce industry and business acumen to translate data insights into actionable strategies to drive revenue and improve overall site performance.
• Ability to establish the future vision of Digital Analytics tools and analysis frameworks, including embedding customer metrics into the digital business dialogue.
• Proficiency in collaborating with key stakeholders to identify gaps in analytics capabilities, develop roadmaps, and prioritize tasks with the data engineering pod.
• Strong interpersonal skills to influence partners and represent the Digital Analytics function effectively in key stakeholder meetings.
• Experience in digital merchandising, product management, or marketing preferred.
• Experience with web analytics tools, preferably Adobe Analytics, and expertise in SQL, Python, SAS, R, or other coding languages, as well as data visualization tools such as Tableau or Power BI.
• Capability to view complex data for extended periods of time, ensuring accuracy and thoroughness in analysis.
• Proficiency in incorporating third-party or digital market data into discussions to gain deeper insights into performance.
• Ability to juggle multiple projects, identify primary and secondary objectives, prioritize time, and communicate timelines to team members.
• Desire and ability to take ownership of products/projects within the scope of Digital Analytics.

Qualifications

• Bachelor’s degree or equivalent work experience in a related field.
• MBA preferred.
• Minimum 7 years of experience in consulting, strategy, and e-commerce / or retail analytics.

Skills

• Analytics Leadership: Demonstrated experience as an analytics leader in e-commerce, retail, or consulting, with a strong understanding of business acumen.
• Analytical Skills: Possess advanced analytical skills to effectively analyze large sets of data and identify trends and insights to drive business decisions.
• Retail Business Acumen: Have a strong understanding of the digital e-commerce industry and possess business acumen to translate data insights into actionable strategies to drive revenue and improve overall site performance.
• Visionary Thinking: Ability to establish the future vision of Digital Analytics tools and analysis frameworks, including embedding customer metrics into the digital business dialogue.
• Capability to think creatively, strategically, and technically to drive business outcomes through analytics.
• Collaboration: Proficiency in collaborating with key stakeholders to identify gaps in analytics capabilities, develop roadmaps, and prioritize tasks with the data engineering pod.
• Interpersonal Communication: Strong interpersonal skills to influence partners and represent the Digital Analytics function effectively in key stakeholder meetings.
• Ability to effectively share technical information and communicate technical issues and solutions to all levels of the business.
• Project Management: Ability to lead special projects for Digital Analytics, collaborate closely with Digital Strategy and Enterprise teams, and develop analysis frameworks and presentations for communicating key insights across the enterprise.
• Data Utilization Skills: Proficiency in incorporating third-party or digital market data into discussions to gain deeper insights into performance.
• Technical Expertise: Experience with web analytics tools, preferably Adobe Analytics, and expertise in SQL, Python, SAS, R, or other coding languages, as well as data visualization tools such as Tableau or Power BI.
• Attention to Detail: Capability to view complex data for extended periods of time, ensuring accuracy and thoroughness in analysis.
• Prioritization Skills: Proficiency in juggling multiple projects, identifying primary and secondary objectives, prioritizing time, and communicating timelines to team members.
• Ownership Mentality: Desire and ability to take ownership of products/projects within the scope of Digital Analytics.

Benefits

• Comprehensive health and wellness coverage.
• 401(k) match.
• Annual merit review.
• Employee Assistance Program with mental health counseling and legal/financial advice.
• Tuition reimbursement.
• Merchandise discounts.
• Performance-based incentives/bonuses.