Director, Services Lifecycle Marketing

Intuit is a global financial technology platform powering prosperity for consumers and small and mid-market businesses around the world. Across TurboTax, Credit Karma, QuickBooks, Intuit Enterprise Suite (IES), and Mailchimp, we serve over 100 million customers and operate one of the most robust small and mid-market business ecosystems globally.

About the role

We are seeking a Director of Services Lifecycle Marketing to lead and scale the organization that empowers our customers by accelerating time to value, surfacing the right products at the right time, and inspiring them with data, insights, and features. This role applies a customer-first approach across the lifecycle, leverages new capabilities, and uses data to drive business outcomes.

You will create orchestrated, cohesive omni-channel journeys across all services products (Workforce, Capital, Credit Card, Mailchimp, and Payments) and life stages by leveraging data and AI models to deliver the right message to the right customer via the right channel at the right time—all optimized for overall ecosystem revenue. The ELM team collaborates cross-functionally with product, product marketing, brand, and engineering teams.

This role reports to the Vice President of Ecosystem & Lifecycle Marketing and serves as a key member of the Commercial Marketing Team.

Responsibilities

• Lead the Services ELM team across all activities, including cross-sell (attach), upsell, retention & active use, onboarding, targeting/behavior triggers, IPD channel forecast approval, and implementation of an all-in-one platform vision.
• Reimagine the in-product experience to transform how we drive breakthrough adoption of our platform through in-product education, product growth, and marketing.
• Deliver hyper-personalized, AI-driven experiences using next-best-action models and new in-product surfaces to help customers discover products, convert faster, and realize the full value of the ecosystem.
• Accelerate Mailchimp new customer growth and drive product adoption through a cohesive, end-to-end, personalized customer journey.
• Position Intuit as the go-to destination for SMBs to access Capital Lending funding through data-driven lifecycle campaigns that leverage QuickBooks’ suite of lending products.
• Reimagine the Workforce experience for SMBs by increasing customer growth, supercharging adoption, optimizing critical attach funnels, and leveraging customer insights to deliver the right message at the right time.
• Drive Payments growth and share of wallet throughout a customer’s lifecycle from adoption to active use by leveraging deep customer insights.
• Drive Bill Pay growth throughout a customer’s lifecycle from adoption to active use by leveraging deep customer insights.

Requirements

• Significant subject matter expertise in lifecycle marketing, product marketing, and go-to-market in SaaS, Fintech, Financial Services, or platform businesses.
• Proven leadership of large-scale businesses ($1B+ revenue) with demonstrated year-over-year growth.
• Track record of building and scaling marketing teams in complex, matrixed organizations.
• Demonstrated ability to influence product roadmaps through structured customer and market insights.
• Experience driving measurable revenue outcomes through coordinated go-to-market strategies.

Pay

Intuit provides a competitive compensation package with a strong pay-for-performance approach. This position may be eligible for a cash bonus, equity rewards, and benefits. The expected base pay range for this role in Mountain View is $242,000 – $327,000.