Director, SEO Content

Job Responsibilities

• Direct and supervise the entire SEO Content team, ensuring consistent and top-tier product delivery.
• Design, develop, and refine our SEO content strategy, ensuring alignment with broader SEO goals and company objectives.
• Ensure accurate metrics are consistently reported and reviewed to monitor client sentiment, optimize client satisfaction, and foster trust in our service delivery capabilities.
• Approach processes with scale and future acquisitions in mind, becoming adept at data analysis, tech trends, and pattern recognition to identify and implement efficiencies and scalable solutions.
• Lead and develop a team of professionals with, fostering a culture of excellence, collaboration, and continuous learning.
• Provide mentorship, conduct evaluations, and motivate team members to enhance team performance and individual growth.
• Work with Directors & Talent Management Director to create coaching and training programs that provide our teammates with opportunities to grow their knowledge.
• Conduct regular 1:1 meetings and annual performance reviews with direct reports, providing constructive feedback and setting goals for continuous professional development and growth of team members.
• Implement, monitor, and refine quality assurance processes to ensure all output meets the company's high standards and client expectations.
• Create, refine, and document comprehensive SEO content processes that drive efficiency, consistency, and top-tier results across all SEO initiatives.
• Develop training modules and conduct sessions to ensure all team members are well-versed and compliant with newly established processes.
• Monitor and evaluate the effectiveness of implemented processes, making adjustments as necessary to ensure continual optimization.
• Establish a system for receiving feedback on existing processes, allowing for regular refinement based on team input and client feedback.
• Stay passionate about staying "in-the-know" on the latest digital marketing trends, including Google algorithm shifts and industry updates. Continuously enhance your knowledge independently and also through ongoing BSchool training to build credibility & business acumen with both teammates and clients and share your insights.

Requirements

• 10+ years of digital marketing experience
• 6+ years leading teams to organizational success
• Experience with data analysis and technology
• Experience with resource planning, execution, and management
• Strong leadership and managerial skills, with experience guiding specialized teams
• Comprehensive understanding of SEO best practices, tools, and analytics platforms as they relate to content
• Strong command over content strategy, creation, and optimization
• Demonstrated ability to balance creative and technical aspects of content-driven SEO campaigns
• Collaborative and accountable leader
• Initiative-driven and goal-oriented
• Resourceful and innovative problem solver
• Able to stay focused in demanding situations
• Proficient in written, verbal, and visual communication

Benefits

• High-character, fun, and cohesive work culture
• Competitive base salary
• Paid time off that is genuinely encouraged
• Affordable, low-deductible health insurance plans
• Supplemental benefits, including employer-paid life insurance, short & long term disability insurance
• 401k with company match
• Remote work flexibility
• Professional/individual development stipend

Schedule

Flexible work schedule with remote work options.

Pay

$92,000 - $120,000

Physical Demands

• Primarily involves sitting at a desk and using a computer for extended periods of time
• Light physical activity is also required, such as carrying equipment or setting up for presentations
• Requires a high level of mental focus and the ability to work under pressure
• Good manual dexterity, hand-eye coordination, and the ability to use a computer for extended periods are required.